The first part of this tutorial introduces the fundamental concepts and technologies behind internet‑delivered media. It provides an in‑depth overview of modern streaming formats and protocols, including MPEG‑DASH, HLS, CENC, CMAF, HTTP/3, QUIC, as well as relevant Web APIs such as Media Source Extensions (MSE), Encrypted Media Extensions (EME), and the Web Transport API. Particular emphasis is placed on the latest features and recent developments in these technologies.
In addition, this part explores the standardization activities of key organizations shaping the streaming ecosystem, including MPEG, SVTA, CTA‑WAVE, C2PA, and 5G‑MAG

Topics include:

• Streaming formats and protocols: MPEG‑DASH, HLS, CENC, CMAF, HTTP/3, QUIC
• Web Media APIs: Media Source Extensions (MSE), Encrypted Media Extensions (EME), Web Transport API
• Standardization acitivities: MPEG, SVTA, CTA‑WAVE, C2PA, and 5G‑MAG

The field of Extended Reality (XR) is rapidly evolving, driven by advances in streaming technologies, new XR platforms, and a growing diversity of XR devices. This tutorial provides an overview of the current state of XR streaming and its increasing importance for delivering immersive experiences across headsets and emerging smart glasses.

We will begin by examining the key technological trends shaping XR streaming, including cloud and edge rendering, low‑latency networks, and adaptive streaming techniques, and discuss their implications for scalable XR content delivery. The tutorial will then explore the role of XR streaming in supporting next‑generation XR experiences, with a focus on media, interactive applications, and virtual environments.

In the context of XR platforms and devices, we will discuss how Android XR and recent developments in Spatial Computing are influencing XR streaming architectures. In addition, the tutorial will provide an update on the latest XR devices, with particular emphasis on smart glasses and display‑enabled wearables, such as Meta Ray‑Ban Display glasses and upcoming Android XR‑based devices including Samsung Galaxy XR.

Topics include:

• Tech Trends in XR Streaming: cloud and edge rendering, low-latency networks, and hardware

• Next-Gen Immersive Experiences: delivery of high-fidelity media, interactive applications, and virtual environments

• XR Platforms & Architectures: Android XR and recent developments in Spatial Computing

• Evolving Device Landscape: latest hardware trends, including smart glasses, and display-enabled wearables

As AI becomes increasingly central to media workflows, understanding how modern models actually work is essential. This tutorial provides a clear, accessible, and technically grounded introduction to contemporary AI systems — with a special focus on neural networks, Transformer models, and Large Language Models (LLMs).

We unpack the mechanics behind today’s generative AI: how models process language, how attention works, what happens during training and inference, and why Transformers are so effective. Through intuitive explanations, visual breakdowns, and simplified examples, participants will gain a solid conceptual understanding of how modern AI systems operate “under the hood.”

Topics include:

• AI & Machine Learning Basics: Core concepts, model families, training principles
• Vectorization: Architecture, embeddings, tokenization, optimization
• The Transformer Model: Attention mechanisms, encoder/decoder structures, masking
• Capabilities & Limitations: Bias, hallucinations, safety constraints, model weaknesses
• Looking Ahead: Trends such as multimodal models and mixture of experts

This tutorial is ideal for participants who want to understand how modern AI and LLMs function.

The second part of the tutorial focuses on current and emerging innovations in streaming technology. It presents a selected set of trending topics such as Media over QUIC, 5G Media Streaming, L3D DASH, CMCD version 2, Server‑Guided Ad Insertion, and Green Streaming.
Whenever possible, the concepts are complemented by short live demonstrations, with a particular focus on playback using the DASH reference player dash.js.

Topics include:

• Trending topics: Media over QUIC, 5G Media Streaming, Low Latency Low Delay (L3D) DASH, Common Media Client Data (CMCD) Version 2, Server‑Guided Ad Insertion (SGAI), and Green Streaming
• Live demonstrations: dash.js

As digital media becomes increasingly tampered with, AI‑generated, and rapidly distributed, ensuring trust in content is more critical than ever. This tutorial offers a clear and technically grounded introduction to Provenance & Authenticity — why they matter, how they work, and how modern standards help verify the origin and integrity of media.

Drawing on real‑world examples and intuitive explanations, the session demystifies how provenance metadata is created, maintained, verified, and protected across the media lifecycle. Participants will learn why misinformation, deepfakes, and content manipulation have become systemic challenges — and how emerging technologies address them.

Topics include:

• Why Provenance Matters Today: The rise of misinformation, disinformation, deepfakes, and synthetic media — and how trust in digital ecosystems is eroding.
• Core Concepts of Provenance & Authenticity: What provenance means in a media context: origins, editing history, ownership, and the “trust trail” of content.
• Foundations of Media Provenance: How metadata, signatures, and provenance chains capture how content evolves during production and publishing.
• Technical Underpinnings: How provenance information is structured, validated, and linked.
• Challenges in Modern Media Landscapes: What makes trustworthy content verification difficult in distributed media environments.

Ideal for participants seeking a conceptual foundation in media provenance, this tutorial bridges the gap between why provenance is essential and how technical mechanisms ensure authenticity.

Building on the foundational understanding from the first tutorial, this session focuses on how to develop AI‑powered applications tailored to the media domain. It covers hands‑on methods, architectural approaches, and best practices for building robust, production‑ready AI systems.

Participants learn how to work effectively with LLMs — from prompting and orchestration to fine‑tuning and advanced retrieval techniques (RAG). We explore how to integrate multimodal models into production workflows, build intelligent assistants, and design agent‑based pipelines capable of handling complex tasks.

Topics include:

• LLM-Based Application Development: Prompting strategies, evaluation, orchestration
• Fine‑Tuning & Customization: Parameter‑efficient methods, domain adaptation
• Retrieval‑Augmented Generation (RAG): Document pipelines, vector databases, retrieval workflows
• AI Agents: Tool use, multi‑step reasoning, automation patterns
• Multimodal AI: Vision‑language models, video analysis, interactive media chatbots
• Hands‑On Use Cases:
  • Intelligent document‑based chatbots
  • Search & recommendation assistants
  • Video‑based conversational agents
  • Interview bots for expert knowledge capture
• Authenticity & Security: C2PA, provenance, compliance, responsible AI guidelines

This tutorial is designed for developers, media technologists, innovation leads, and anyone creating AI-driven applications in media environments.

Microsoft’s Agent-Ready Ecosystem (working title)

So, How Are Your Agents? — 365 More Days in the Life with AI

Reinventing Content Discovery with Generative AI: Automated Previews, Chapters, and Highlights at Scale

Beyond Dashboards: How ARTE and EINBLIQ.IO Use AI Agents for Automating Streaming Operations

Ad Sales of the Future (working title)
Alexander Woge, knk Group/ RTL

The agentic AI mindset (working title)

Wikidata and Journalism in the Age of GenAI
Jonathan Fraine, Director of AI, Wikimedia Deutschland e. V.
Alan Ang, Senior Partner Manager, Wikimedia Deutschland e. V.

Artificial Intelligence in Journalism

The role of a Trust Service Provider in the area of Content Credentials and C2PA, Enrico Entschew, D-Trust

Fact checking in modern media workflows, Caroline Lindekamp, Correctiv

From Deepfakes to Digital Trust: Live Video Provenance with C2PA Segment Signatures

C2PA: from policy pressure to practical pilots.

From Spec to Shipping: A Practical, Open-Source Toolkit for C2PA Across Your Video Pipeline, Nicolás Levy, Qualabs

Open Web Standards for Immersive and Virtual Worlds: A W3C Perspective

From Voice to Subtitle to Sign Language for Live & On-Demand – Interactive Demo

MPEG-I Scene Description – A standard enabling interactive and immersive media experiences

HbbTV / Connected TV Spot replacement, Jan Gänsler

SGAI in DASH – alternative MPDs in livesim2

Server‑Side Multiview Streaming at Scale

5G-MAG, Jordi Gimenez

Advanced Media Delivery in 5G-Advanced

Constant Target Quality Encoding – a Solution for Single Pass Content Aware Encoding

MoQ, Oliver Lietz

The Art of the Switch: Seamless Rate Adaptation in MOQtail

L3D-DASH, Alex Giladi

QUIC and MOQ meet Network Coding, Yuriy Reznik

Green Streaming – Learnings, Results and future Challenges

Serving Smarter: Predictive Resource Management in CDNs

Sustainable Cloud Production and how TAMS boosts your workflows

Delivering Sustainable Streaming for Public Service Media

Greener Streaming by Design: Sustainability Guidelines and  CO₂ Accounting

Sustainability in the ZDF Streaming-Portal

Enabling Energy-Efficient Luminance-Adaptive Video Streaming

True Cost of Digital Marketing – How to manage the hidden cost in marketing

The Greening of Streaming journey, Benjamin Schwarz

The Media Web Night will take place at the BRLO BRWHOUSE

Conference Opening by MWS Chairs

Keynote: Sergey Fedorov, Director of Engineering, Live Streaming, Netflix

Beyond Buzzwords: How AI Is Reinventing the Media Industry

The global DVB-I revolution: bringing the live TV button back!

by Backscreen, Cloud Germany, Ericsson, EZDRM, Interdigital,  Logic media solutions, Nanocosmos, Sony, Verimatrix

Piracy Has Gone Industrial – Why Reactive Defense Fails and How to Fix It

OpenMOQ – a collaborative effort to advance media streaming

Streaming Standardization and the uptake of AI, Jason Thibeault, SVTA

Rethinking Media Production: A pure Time-Based Revolution

The AI native Enterprise and how Product development Change in the Age of AI

Chatbots for Streaming Content Discovery – insights from research across Europe and the US

One Codebase to rule them all – How to tackle platform fragmentation for streaming apps in 2026

Streaming Interoperability and Standardization Across DVB, HbbTV, and CTA WAVE