Francois Roloff, François Roloff, with 20 years’ expertise in the digital media and advertising industry, AdTech and MarTech. During his engagements at Viacom Brand Solutions, madvertise Media (Managing Director), Azerion and Sirius Media Francois drove media product innovations and co-shaped the programmatic advertising landscape in Europe. Since 2024 Francois is focussed on building PYURE.AI to drive the efficiency transformation in media and advertising.