13th FOKUS Media Web Symposium

June 16–17, 2026 – Berlin

Sören Hübner

Co-Founder and CTO

SONALAB GmbH

Sören Hübner is CTO and Co-Founder of SONALAB, a Voice AI company building an AI-powered platform for professional media workflows, with a focus on dubbing, automated dialogue replacement and voice-over solutions for post-production studios.

With a background in computer science and deep expertise in machine learning, audio engineering, and backend infrastructure, Sören leads SONALAB’s technical vision: from developing and fine-tuning custom Voice AI models to architecting scalable, production-ready systems. He combines hands-on engineering with strategic product thinking to bring AI-driven audio tools to the media and entertainment industry.

Before founding SONALAB, Sören spent nearly five years as a backend engineer at a digital health startup, where he played a key role in taking certified medical products to market and scaling infrastructure to create the potential of serving hundreds of thousands of users across Germany and the US.

  • 13:30 - 14:30 | Session 1

    Vibe Coding: Superpower or Footgun? A Hands-On Reality Check

    Robin Rabe

    Solution Engineer

    Microsoft

    So, How Are Your Agents? — 365 More Days in the Life with AI

    Jörg Müller

    Consultant, Co-Founder

    THE SKILL

    Voice AI for the professional Media Post-Production

    Sören Hübner

    Co-Founder and CTO

    SONALAB GmbH

    15:00 - 16:00 | Session 2

    Reinventing Content Discovery with Generative AI: Automated Previews, Chapters, and Highlights at Scale

    Martin Prins

    Head of Product

    Media Distillery

    Beyond Dashboards: How ARTE and EINBLIQ.IO Use AI Agents for Automating Streaming Operations

    Kemal Gorgülü

    Chief Technology Officer

    ARTE

    Sebastian Siepe

    CTO

    EINBLIQ.IO

    AI in Ad Sales: How RTL Uses AI Across the Entire Sales Funnel

    Alexander Woge

    CEO / Founder

    Nordic AI Solutions

    16:30 - 18:00 | Session 3

    The agentic AI mindset (working title)

    Ralf-Dieter Wagner

    Head of Specialists and GenAI

    Amazon Web Services

    Memes, Internet Culture & AI: How We Build Automated Workflows for Viral Social Media Content

    Kenny Mário

    Co-Founder & AI-Strategist

    taktlos GmbH

    Ludger Brechmann

    Co-Founder & AI-Engineer

    taktlos GmbH

    Wikidata and Journalism in the Age of GenAI

    Alan Ang

    Senior Partner Manager

    Wikimedia Deutschland

    Jonathan Fraine

    Director of AI

    Wikimedia Deutschland

    Artificial Intelligence in Journalism

    Thomas Nowicki

    Head of Cloud & AI

    Handelsblatt Media Group