This tutorial will cover the latest advances in the context of internet delivered media, specifically adaptive bitrate (ABR) streaming. For that reason, we dive into streaming formats and protocols such as MPEG-DASH, HLS and Media over QUIC (MoQ).  Latest features and standards like Content Steering and Common Media Client Data (CMCD) version 2 are discussed in detail. The practical part of this tutorial focuses on dash.js discussing the latest major version 5 release and features such as AdaptationSet Switching and native DRM key status handling.

The following topics are addressed:

• Streaming formats and protocols: MPEG-DASH, HLS, CENC, CMAF, HTTP/3, QUIC, Web Transport
• Streaming optimizations: CMCD, CMSD, Content Steering, Media Presentation Insertion, L3D DASH
• Standards update: SVTA, CTA-WAVE, C2PA
• dash.js version 5.0.0: AdaptationSet Switching, DRM Key Status Handling, Integration of the Common Player Library, Flexible Insertion of URL Parameters, Common Access Token

With the increasing demand for streaming content, it is crucial to minimize the environmental impact associated with it. Green Streaming aims to reduce energy consumption throughout the streaming supply chain, contributing to a more sustainable digital landscape. In this tutorial, we will explore the importance of green streaming, the components of the streaming supply chain, measurement methodologies, and guidelines for optimizing streaming workflows.

Topics:

1. Video Delivery Chain: Analysis of typical streaming workflows and components involved, and their relevance for total energy consumption.
2. Measurements: Components to be considered, architectural approach, and implementation of probes.
3. Analysis & Results: Data analysis, identification of energy-saving potential, end devices, and encoding solutions.
4. Guidelines for Green Streaming: Energy-saving potentials and guidelines to optimize streaming workflows.
5. Green Digital Twins: Utilizing digital twins to simulate and optimize streaming workflows for better energy efficiency.
6. AI-Powered Optimization: Leveraging artificial intelligence to enhance and optimize streaming workflows for reduced energy consumption.

With media increasingly powered by Artificial Intelligence, mastering the underlying technologies is essential for shaping innovative, responsive, and efficient media solutions.  This tutorial provides a comprehensive introduction to AI and Large Language Models (LLMs), offering deep insights and practical know-how for media professionals.

We will explore foundational concepts of AIs, examine state-of-the-art LLMs, and practice model training and fine-tuning techniques. Through interactive hands-on sessions, we will gain experiences with real-world applications — such as LLM-based chatbots with intelligent document retrieval systems (RAG), data analysis with vector embedding, AI-based assistant for search platform, vision-language models for video-chatbots, and interview bots for knowledge capture. We’ll also cover how to secure authenticity and provenance in generative AI with C2PA.

Topics:

• AI & LLM Fundamentals: Conception and overview of AI and Large Language Models.
• Model Training & Manipulation: Techniques for training, fine-tuning, and customizing output of LLMs for media applications.
• Vision-Language Models: Overview and practical use-cases combining visual and textual data.
• Hands-on Applications:
  • Developing LLM-based chatbots and intelligent document-based conversational agents (RAG systems).
  • Advanced data annotation and semantic analysis with vector embeddings.
  • Implementation techniques for AI-based assistant of search platform.
  • Implementing video-based chatbots using vision-language models.
  • Creating interview bots for knowledge extraction and externalization.
• Securing Authenticity in GenAI: Ensuring trust, provenance, and authenticity in AI-generated media using C2PA standards.

This tutorial is a comprehensive deep dive into the world of 5G Media technologies and standards, focusing on the 5G-MAG Reference Tools. The 5G-MAG Reference Tools are aiming to fill the gap between technical specifications for media services and applications and their implementation, conformance testing, validation and prototyping. As part of this tutorial, we dive deeper into the various software packages of the 5G-MAG Reference Tools, specifically addressing the following topics:

• 5G Downlink Media Streaming
• UE data collection, reporting and event exposure
• 5G Broadcast: MBMS and LTE-based 5G Broadcast
• Emergency Alerts over 5G Broadcast
• 5G Multicast and Broadcast Services (5MBS)
• XR Media integration in 5G
• V3C Immersive Platform

The concept of Virtual Worlds is rapidly evolving, driven by groundbreaking initiatives and technological advancements. This tutorial will explore the transformative impact of Virtual Worlds on the media industry, highlighting real-world examples that showcase their potential.

We will begin by examining the key initiatives propelling the development of Virtual Worlds, discussing their implications for media production, distribution, and consumption. The tutorial will then delve into the technology enablers that make these immersive experiences possible, with a focus on Extended Reality (XR) and Spatial Computing.

In the realm of Spatial Computing, we will explore how Apple’s VisionOS and the newly announced Android XR are set to revolutionize Virtual Worlds. Additionally, we will cover state-of-the-art technologies for capturing photorealistic environments and human representations, including Neural Radiance Fields (NeRF), 3D Gaussian Splatting (3DGS), and advanced avatar animations such as Apple Personas on Apple Vision Pro and Meta Pixel Codec Avatars for Meta Quest headsets.

Topics

• Virtual Worlds Initiatives
• Virtual Worlds in the Media Industry
• Technology Enablers
  • Gaming Engines (Unity, Unreal Engine)
  • Extended Reality (Apple Vision Pro, Meta Quest, …)
  • Spatial Computing (visionOS, Android XR)
  • Photorealistic Capturing (NeRF, 3DGS)
  • Avatar Animations (Apple Persona, Meta Pixel Codec Avatars)

This tutorial offers an insight into the world of digital authenticity and provenance mechanisms. While we have gained experience with analog solutions in the past, our current focus is on the digital level. With the proliferation of social media, deep fakes and disinformation, this topic is becoming increasingly relevant. In this tutorial, we shed light on the role of technologists, the importance of provenance and authenticity in digital media, and discuss technical approaches. Our main focus is on the use of C2PA, not only in the field of images and moving images, but also in other possible applications.

The tutorial is structured as follows:

• Provenance & authenticity: Importance in the context of digital media
• The role of technologists and research in the fight against counterfeiting
• Open standards: Introduction to the Coalition for Content Provenance and Authenticity (C2PA)
• C2PA in video sections: Our experiences with VoD, Dash and Live
• Multilayered areas of application: Where C2PA could play a role alongside image & video media
• Development status and challenges for the application areas of C2PA
• Practical examples of application and case studies on C2PA
• Future developments and trends in digital authenticity

Defining Sustainability Standards: From Carbon Footprints to Social Impact in Digital Advertising

Mandates, Metrics and Momentum: Navigating the path to sustainable streaming

Counting Watts, Not Just Views : Leveling up sustainability, one pixel at a time

Data Sovereignty & Sustainability in G&L’s streaming platform for the European Parliament

Smartphone Energy Savings with AI-Enabled PVR

Empowering Video Excellence: Enhancing Provenance in Live Streaming

C2PA as a standard for media authenticity: What we have done at ARD and what is missing

Improving the efficiency of streaming over satellite networks by unequal error protection of mABR streams

Features in 5G-Advanced for enhanced delivery of low latency and high volume media

Spotlight on Volumetric Video: Use Cases, Standards and Implementation

XR and wearables: Current state and perspectives on upcoming 5G/6G features

Latest developments of 5G-MAG XR tools

Towards XR application awareness in 3GPP networks

GenAI’s Continuing Impact on Media: 2025 Edition

Leveraging AI for Headlines, Search and Marketing Strategies

AI in the Media – Challenges and Opportunities

How to use AI agents to build media services completely with open source software

How To: Creating Exceptional Customer Experiences with AI

Engage More, Earn More: Technical and Practical Insights into Server-Guided Ad Insertion

Beyond the CDN: Use Cases, Tools, and Learnings from Prototyping with CMCD v2

MoQ Analytics

Updates following IETF #122 and work ahead of IETF #123

The Media Web Night 25 will take place at Cantinerie in Berlin Mitte.

Conference Opening by MWS Chairs

Keynote: AI-Driven Media Tech
Björn Rosenthal, Chief Product Officer, Sports Media @ Ringier

Piracy in Streaming
Maria Malinkowitsch, Verimatrix

C2PA as a standard for media authenticity: What we have done at ARD and what is missing

by 6G Next, Backscreen, Interdigital,  Logic media solutions & AWS, Nanocosmos, Nokia, Red Bee Media and Serverside.ai by Equativ

Innovation vs. Optimization
Jason Thibeault, CEO, SVTA

MOQ – Overview, Status and Demos

Live Cloud Production with AWS – Broadcast Innovation in the Cloud

Improving Streaming Inter-operabilty in Smart TVs

Frédéric Gabin, Dolby

Nokia CDN for Live – Smart Autonomous Agents Elevate Live Streaming Across Networks

Thomas Stockhammer, Qualcomm

AI and XR as a Power Duo. Trends in the Synergy of AR, VR and Artificial Intelligence

The Evolution of CTV and Broadcast Monetization: Turning Complexity into Opportunity

Edge AI,
Frank Rippl, Vodafone

How Netflix achieves Personalized Recommendations in the Partner UI

Alexander Heider, Microsoft

Closing Keynote by NASA