Conference Opening & Keynote
Conference Opening by MWS Chairs
Video Sustainability Lead & Senior Project Manager
Fraunhofer FOKUS
Media & Data Science Lead
Fraunhofer FOKUS
Chief Product Officer
Ringier Sports Media Group

Media & Data Science Lead
,
Fraunhofer FOKUS
Dr.-Ing. Christopher Krauss is Media & Data Science Lead at the business unit Future Applications and Media of the Fraunhofer Institute for Open Communication Systems (FOKUS). He specializes in the R&D of topics dealing with Machine Learning, Data Science, Technology Enhanced Learning, and Connected TVs and has been involved in multiple public founded national and international projects (e.g. Smart Learning I & II, Digi-Hand, FI-Content I & II, User Centric Networking, Global ITV) and managed many projects for different industry customers (e.g., Red Bull, Deutsche Welle, MediaBroadcast, ImmobilienScout24, Holtzbrinck Publishing Group, Cornelsen, Bertelsmann Arvato, Axel Springer, Rovi, and Deutsche Telekom).
Christopher Krauss received his Master of Science in Media Informatics (very good with distinction) at Beuth University of Applied Sciences and Fraunhofer FOKUS in 2012. From 2015 until 2017, he participated in the BMBF-funded Software Campus program which trains and professionally develops tomorrow’s senior IT executives. In June 2018, Christopher Krauss completed his PhD project (with distinction/ summa cum laude) at the TU Berlin with his dissertation “Time-Dependent Recommender Systems for the Prediction of Appropriate Learning Objects”.
Conference Opening by MWS Chairs
Video Sustainability Lead & Senior Project Manager
Fraunhofer FOKUS
Media & Data Science Lead
Fraunhofer FOKUS
Chief Product Officer
Ringier Sports Media Group
Policy Manager, Digital Education Policy
Bitkom e. V.
Co-Department Head Mediaservices
FWU – Das Medieninstitut der Länder gGmbH
Training Advisor VLBw & Head of CDO CoE CE L&D Team Content
BWI GmbH
Senior Enterprise Account Director
DACH Leader AWS Global Education, AWS Skills to Jobs Tech Alliance Germany
Amazon Web Services
CEO
i-mmersive
Managing Partner & CTO
TriCAT GmbH
Captain, Desk Officer in German Army Training Command
German Armed Forces (Bundeswehr)
Head of Specialists and GenAI
Amazon Web Services
Consultant, Co-Founder
THE SKILL
CEO and co-founder
XroadMedia GmbH
AI Glasses will change everything – we need a strategy
Public Policy Manager
Meta
Innovation Manager
Deutsche Welle
Technical Specialist Business Applications
Microsoft
Media Solution Specialist
Eyevinn Technology
Principal Engineer
Broadpeak
Learning Consultant & AI-Expert
tts (Knowledge Products GmbH)
Learning Consultant & Product Owner MS365 Empowerment
tts (Knowledge Products GmbH)
Media and Entertainment Champion
W3C
With media increasingly powered by Artificial Intelligence, mastering the underlying technologies is essential for shaping innovative, responsive, and efficient media solutions. This tutorial provides a comprehensive introduction to AI and Large Language Models (LLMs), offering deep insights and practical know-how for media professionals.
We will explore foundational concepts of AIs, examine state-of-the-art LLMs, and practice model training and fine-tuning techniques. Through interactive hands-on sessions, we will gain experiences with real-world applications — such as LLM-based chatbots with intelligent document retrieval systems (RAG), data analysis with vector embedding, AI-based assistant for search platform, vision-language models for video-chatbots, and interview bots for knowledge capture. We’ll also cover how to secure authenticity and provenance in generative AI with C2PA.
Topics:
Media & Data Science Lead
Fraunhofer FOKUS
Research Associate
Fraunhofer FOKUS
Tech Lead & Strategist for Research (GER)
Microsoft Deutschland GmbH
Consultant, Co-Founder
THE SKILL
Managing Director
KPG Kröpelin Projekt GmbH
CEO
Antares Project GmbH
Projektleitung moin.schule – Schulischer Anmeldeservice Niedersachsen
Landesinitiative n-21: Schulen in Niedersachsen online e. V.