Conference Opening & Keynote
Conference Opening by MWS Chairs
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Video Sustainability Lead & Senior Project Manager
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Fraunhofer FOKUS
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Media & Data Science Lead
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Fraunhofer FOKUS
Björn Rosenthal
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Chief Product Officer
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Ringier Sports Media Group
12th FOKUS
Media Web Symposium
June 24–25, 2025 – Berlin
© AI-generated | Fraunhofer FOKUS
Christopher Krauss
Media & Data Science Lead
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Fraunhofer FOKUS
Dr.-Ing. Christopher Krauss is Media & Data Science Lead at the business unit Future Applications and Media of the Fraunhofer Institute for Open Communication Systems (FOKUS). He specializes in the R&D of topics dealing with Machine Learning, Data Science, Technology Enhanced Learning, and Connected TVs and has been involved in multiple public founded national and international projects (e.g. Smart Learning I & II, Digi-Hand, FI-Content I & II, User Centric Networking, Global ITV) and managed many projects for different industry customers (e.g., Red Bull, Deutsche Welle, MediaBroadcast, ImmobilienScout24, Holtzbrinck Publishing Group, Cornelsen, Bertelsmann Arvato, Axel Springer, Rovi, and Deutsche Telekom).
Christopher Krauss received his Master of Science in Media Informatics (very good with distinction) at Beuth University of Applied Sciences and Fraunhofer FOKUS in 2012. From 2015 until 2017, he participated in the BMBF-funded Software Campus program which trains and professionally develops tomorrow’s senior IT executives. In June 2018, Christopher Krauss completed his PhD project (with distinction/ summa cum laude) at the TU Berlin with his dissertation “Time-Dependent Recommender Systems for the Prediction of Appropriate Learning Objects”.
Talks
View Program- Robert SeeligerChristopher Krauss
Trends in digital Education
Lewis Erckenbrecht,
Policy Manager, Digital Education Policy
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Bitkom e. V.
Dr. Jan Renz,
Co-Department Head Mediaservices
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FWU – Das Medieninstitut der Länder gGmbH
Matthias Kutter,
Training Advisor VLBw & Head of CDO CoE CE L&D Team Content
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BWI GmbH
Rolf Reinhardt,
Senior Enterprise Account Director
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LinkedIn
Challenges and Opportunities in Professional Training
Clara Neumayer,
DACH Leader AWS Global Education, AWS Skills to Jobs Tech Alliance Germany
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Amazon Web Services
Fax Quintus,
CEO
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i-mmersive
Oliver Schuler,
Managing Partner & CTO
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TriCAT GmbH
Martin Schulze,
Captain, Desk Officer in German Army Training Command
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German Armed Forces (Bundeswehr)
AI-Driven Media Technologies
Chair:Christopher Krauss13:30 - 14:30 | Session 1
Ralf-Dieter Wagner,
Head of Specialists and GenAI
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Amazon Web Services
Jörg Müller,
Consultant, Co-Founder
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THE SKILL
Adolf Proidl,
CEO and co-founder
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XroadMedia GmbH
15:00 - 16:00 | Session 2
Harmen ZellAI Glasses will change everything – we need a strategy
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Public Policy Manager
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Meta
Nico Patz,
Innovation Manager
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Deutsche Welle
Chris Needham,
Web Standards Lead
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BBC
16:30 - 18:00 | Session 3
Robin Rabe,
Technical Specialist Business Applications
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Microsoft
Magnus Svensson,
Media Solution Specialist
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Eyevinn Technology
Christoph Neumann,
Principal Engineer
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Broadpeak
Johannes Wendt,
Learning Consultant & AI-Expert
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Maleen Neuenhofertts (Knowledge Products GmbH)
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Learning Consultant & Product Owner MS365 Empowerment
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tts (Knowledge Products GmbH)
François Daoust,
Media and Entertainment Champion
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W3C
LLMs in Media
Christopher KraussWith media increasingly powered by Artificial Intelligence, mastering the underlying technologies is essential for shaping innovative, responsive, and efficient media solutions. This tutorial provides a comprehensive introduction to AI and Large Language Models (LLMs), offering deep insights and practical know-how for media professionals.
We will explore foundational concepts of AIs, examine state-of-the-art LLMs, and practice model training and fine-tuning techniques. Through interactive hands-on sessions, we will gain experiences with real-world applications — such as LLM-based chatbots with intelligent document retrieval systems (RAG), data analysis with vector embedding, AI-based assistant for search platform, vision-language models for video-chatbots, and interview bots for knowledge capture. We’ll also cover how to secure authenticity and provenance in generative AI with C2PA.
Topics:
- AI & LLM Fundamentals: Conception and overview of AI and Large Language Models.
- Model Training & Manipulation: Techniques for training, fine-tuning, and customizing output of LLMs for media applications.
- Vision-Language Models: Overview and practical use-cases combining visual and textual data.
- Hands-on Applications:
- Developing LLM-based chatbots and intelligent document-based conversational agents (RAG systems).
- Advanced data annotation and semantic analysis with vector embeddings.
- Implementation techniques for AI-based assistant of search platform.
- Implementing video-based chatbots using vision-language models.
- Creating interview bots for knowledge extraction and externalization.
- Securing Authenticity in GenAI: Ensuring trust, provenance, and authenticity in AI-generated media using C2PA standards.
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Media & Data Science Lead
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Bach DoFraunhofer FOKUS
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Research Associate
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Fraunhofer FOKUS
AI and Data Management in Education
Marian Guenther,
Tech Lead & Strategist for Research (GER)
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Microsoft Deutschland GmbH
Jörg Müller,
Consultant, Co-Founder
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THE SKILL
Philipp Kröpelin,
Managing Director
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KPG Kröpelin Projekt GmbH
Ingo List,
CEO
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Antares Project GmbH
Dr. Boris Heithecker,
Projektleitung moin.schule – Schulischer Anmeldeservice Niedersachsen
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Landesinitiative n-21: Schulen in Niedersachsen online e. V.