As Chief Product Officer for Ringier Sports Media Group, Björn Rosenthal is responsible for digital strategy and product development for a wide range of international sports media brands. His work focuses on user experience, data-driven innovation, and scalable technological infrastructure. The goal is to use a central tech stack that works across brands while taking local requirements into account, with a focus on reach growth, monetization, and efficiency.

Previously, Björn was Head of Product at DFL Digital Sports, where he played a key role in the digital transformation of the Bundesliga. Through the targeted use of data analytics, user feedback, and artificial intelligence, he developed personalized, internationally oriented experiences for soccer fans worldwide.

He is passionate about the practical applications of AI, particularly in the areas of content creation, customer service, and user engagement.