12th FOKUS
Media Web Symposium

June 24–25, 2025 – Berlin

Christopher Krauss

Media & Data Science Lead

Fraunhofer FOKUS

Dr.-Ing. Christopher Krauss is Media & Data Science Lead at the business unit Future Applications and Media of the Fraunhofer Institute for Open Communication Systems (FOKUS). He specializes in the R&D of topics dealing with Machine Learning, Data Science, Technology Enhanced Learning, and Connected TVs and has been involved in multiple public founded national and international projects (e.g. Smart Learning I & II, Digi-Hand, FI-Content I & II, User Centric Networking, Global ITV) and managed many projects for different industry customers (e.g., Red Bull, Deutsche Welle, MediaBroadcast, ImmobilienScout24, Holtzbrinck Publishing Group, Cornelsen, Bertelsmann Arvato, Axel Springer, Rovi, and Deutsche Telekom).

Christopher Krauss received his Master of Science in Media Informatics (very good with distinction) at Beuth University of Applied Sciences and Fraunhofer FOKUS in 2012. From 2015 until 2017, he participated in the BMBF-funded Software Campus program which trains and professionally develops tomorrow’s senior IT executives. In June 2018, Christopher Krauss completed his PhD project (with distinction/ summa cum laude) at the TU Berlin with his dissertation “Time-Dependent Recommender Systems for the Prediction of Appropriate Learning Objects”.

  • Gamification and Serious Games in Education

    Lewis Erckenbrecht

    Policy Manager, Digital Education Policy

    Bitkom e. V.

    AI & Interoperability in School Education (working title)

    Dr. Jan Renz

    Co-Abteilungsleitung Mediendienste

    FWU – Das Medieninstitut der Länder gGmbH

    Training sustainability for the German Armed Forces: The Virtual Learning Environment and its vision, chances and challenges

    Matthias Kutter

    Training Advisor VLBw & Head of CDO CoE CE L&D Team Content

    BWI GmbH

    Combine Individual Skill Development with Organisational Agility: LinkedIn Learning Hub’s AI-Driven Innovations

    Rolf Reinhardt

    Senior Enterprise Account Director

    LinkedIn

  • How AWS Addresses the Digital Skills Gap in Germany with a Unique Ecosystem Approach

    Clara Neumayer

    DACH Leader AWS Global Education, AWS Skills to Jobs Tech Alliance Germany

    Amazon Web Services

    AI in Learning Management Systems (working title)
    Hauptmann Martin Schulze, Ausbildungskommando, Bundeswehr (German Armed Forces)

    AI agents in the industrial metaverse. From advisor to assistant and supporter with multi-agent systems

    Oliver Schuler

    Managing Partner & CTO

    TriCAT GmbH

  • 13:30 - 14:30 | Session 1

    GenAI’s Continuing Impact on Media: 2025 Edition

    Jörg Müller

    Consultant, Co-Founder

    THE SKILL

    Leveraging AI for Headlines, Search and Marketing Strategies

    Adolf Proidl

    CEO and co-founder

    XroadMedia GmbH

    15:00 - 16:00 | Session 2

    How to use AI agents to build media services completely with open source software

    Magnus Svensson

    Media Solution Specialist

    Eyevinn Technologies

    16:30 - 18:00 | Session 3

    How To: Creating Exceptional Customer Experiences with AI

    Robin Rabe

    Technical Specialist Business Applications

    Microsoft

  • With media increasingly powered by Artificial Intelligence, mastering the underlying technologies is essential for shaping innovative, responsive, and efficient media solutions.  This tutorial provides a comprehensive introduction to AI and Large Language Models (LLMs), offering deep insights and practical know-how for media professionals.

    We will explore foundational concepts of AIs, examine state-of-the-art LLMs, and practice model training and fine-tuning techniques. Through interactive hands-on sessions, we will gain experiences with real-world applications — such as LLM-based chatbots with intelligent document retrieval systems (RAG), data analysis with vector embedding, AI-based assistant for search platform, vision-language models for video-chatbots, and interview bots for knowledge capture. We’ll also cover how to secure authenticity and provenance in generative AI with C2PA.

    Topics:

    • AI & LLM Fundamentals: Conception and overview of AI and Large Language Models.
    • Model Training & Manipulation: Techniques for training, fine-tuning, and customizing output of LLMs for media applications.
    • Vision-Language Models: Overview and practical use-cases combining visual and textual data.
    • Hands-on Applications:
      • Developing LLM-based chatbots and intelligent document-based conversational agents (RAG systems).
      • Advanced data annotation and semantic analysis with vector embeddings.
      • Implementation techniques for AI-based assistant of search platform.
      • Implementing video-based chatbots using vision-language models.
      • Creating interview bots for knowledge extraction and externalization.
    • Securing Authenticity in GenAI: Ensuring trust, provenance, and authenticity in AI-generated media using C2PA standards.

     

    Christopher Krauss

    Media & Data Science Lead

    Fraunhofer FOKUS

    Bach Do

    Research Associate

    Fraunhofer FOKUS

  • GenAI Trends in Research & Education (Microsoft Perspective)

    Marian Guenther

    Tech Lead & Strategist for Research (GER)

    Microsoft Deutschland GmbH

    Instructors as Innovators: Insights from Creating GenAI-Augmented Learning Experiences

    Jörg Müller

    Consultant, Co-Founder

    THE SKILL

    How Gen AI accelerates e-learning with ILIAS

    Philipp Kröpelin

    Managing Director

    KPG Kröpelin Projekt GmbH

    Achieving Interoperability in Education: The Schulconnex Standardization Solution

    Dr. Boris Heithecker

    Projektleitung moin.schule – Schulischer Anmeldeservice Niedersachsen

    Landesinitiative n-21: Schulen in Niedersachsen online e. V.