12th FOKUS
Media Web Symposium

June 24–25, 2025 – Berlin

Maleen Neuendorfer

Learning Consultant & Product Owner MS365 Empowerment

tts (Knowledge Products GmbH)

Maleen is a Learning Consultant at tts and Product Owner for the tts Microsoft Empowerment Suite, where she manages a range of e-learning solutions, including developing AI competencies. With her background in Intermedia/Multimedia from Cologne and a Master’s in TransArts from the University of Applied Arts in Vienna, she brings a unique creative and technical perspective to her work. As a bridge between client expectations and technical implementation, Maleen drives projects that help organizations develop critical skills, ensuring tailored learning solutions that address evolving workplace needs.

  • 13:30 - 14:30 | Session 1

    The generative AI mindset

    Ralf-Dieter Wagner

    Head of Specialists and GenAI

    Amazon Web Services

    GenAI’s Continuing Impact on Media: 2025 Edition

    Jörg Müller

    Consultant, Co-Founder

    THE SKILL

    Leveraging AI for Headlines, Search and Marketing Strategies

    Adolf Proidl

    CEO and co-founder

    XroadMedia GmbH

    15:00 - 16:00 | Session 2

    Harmen Zell, Public Policy Manager D/A/CH, Meta

    AI in the Media – Challenges and Opportunities

    Nico Patz

    Innovation Manager

    Deutsche Welle

    How to use AI agents to build media services completely with open source software

    Magnus Svensson

    Media Solution Specialist

    Eyevinn Technologies

    16:30 - 18:00 | Session 3

    How To: Creating Exceptional Customer Experiences with AI

    Robin Rabe

    Technical Specialist Business Applications

    Microsoft

    AI’s ABC Challenge: Access Before Competence? A Learner Journey

    Johannes Wendt

    Learning Consultant & AI-Expert

    tts (Knowledge Products GmbH)

    Maleen Neuendorfer

    Learning Consultant & Product Owner MS365 Empowerment

    tts (Knowledge Products GmbH)

    Automated subtitle generation and translation on live video streams

    Christoph Neumann

    Principal Engineer

    Broadpeak