12th FOKUS
Media Web Symposium

June 24–25, 2025 – Berlin

Jörg Müller

Consultant, Co-Founder

THE SKILL

Jörg Müller is a freelance consultant specializing in the practical application of Gen AI in business and education. With over 25 years of experience spanning software development and media (lastly as Product and Innovation Manager at ProSiebenSat.1’s glomex GmbH), he now focuses on the intersection of Gen AI, education, and creative methodologies.

In 2024, he developed an MVP for an “AI-augmented Education Hub” for the TUM Venture Lab Software/AI in Heilbronn to scale entrepreneurship education. As co-lecturer of the “Visual Strategy Lab” at Munich University of Applied Sciences, he explores how generative AI is transforming ideation and strategic design work.

Together with his partner Julia Peglow, he is currently building THE SKILL – a platform for structured, AI-supported creative processes that serves as a learning platform and consultancy. They’ve developed “AI augmented learning experiences” for courses at universities and private educational institutions. His combination of technological expertise and pragmatic innovation makes him a valuable bridge builder between Gen AI technology and its practical applications.

  • 13:30 - 14:30 | Session 1

    The generative AI mindset

    Ralf-Dieter Wagner

    Head of Specialists and GenAI

    Amazon Web Services

    GenAI’s Continuing Impact on Media: 2025 Edition

    Jörg Müller

    Consultant, Co-Founder

    THE SKILL

    Leveraging AI for Headlines, Search and Marketing Strategies

    Adolf Proidl

    CEO and co-founder

    XroadMedia GmbH

    15:00 - 16:00 | Session 2

    AI in the Media – Challenges and Opportunities

    Nico Patz

    Innovation Manager

    Deutsche Welle

    Automated subtitle generation and translation on live video streams

    Christoph Neumann

    Principal Engineer

    Broadpeak

    An update on internet standards for signaling content usage permissions for AI training

    Chris Needham

    Web Standards Lead

    BBC

    16:30 - 18:00 | Session 3

    How To: Creating Exceptional Customer Experiences with AI

    Robin Rabe

    Technical Specialist Business Applications

    Microsoft

    How to use AI agents to build media services completely with open source software

    Magnus Svensson

    Media Solution Specialist

    Eyevinn Technology

    AI’s ABC Challenge: Access Before Competence? A Learner Journey

    Johannes Wendt

    Learning Consultant & AI-Expert

    tts (Knowledge Products GmbH)

    Maleen Neuendorfer

    Learning Consultant & Product Owner MS365 Empowerment

    tts (Knowledge Products GmbH)

    The agentic web, new and old technologies for an artificial/intelligent
    future

    François Daoust

    Media and Entertainment Champion

    W3C

    Harmen Zell, Public Policy Manager D/A/CH, Meta

  • GenAI Trends in Research & Education (Microsoft Perspective)

    Marian Guenther

    Tech Lead & Strategist for Research (GER)

    Microsoft Deutschland GmbH

    Instructors as Innovators: Insights from Creating GenAI-Augmented Learning Experiences

    Jörg Müller

    Consultant, Co-Founder

    THE SKILL

    How Gen AI accelerates e-learning with ILIAS

    Philipp Kröpelin

    Managing Director

    KPG Kröpelin Projekt GmbH

    Interoperability in educational content search and matching with AI

    Ingo List

    CEO

    Antares Project GmbH

    Achieving Interoperability in Education: The Schulconnex Standardization Solution

    Dr. Boris Heithecker

    Projektleitung moin.schule – Schulischer Anmeldeservice Niedersachsen

    Landesinitiative n-21: Schulen in Niedersachsen online e. V.