12th FOKUS
Media Web Symposium

June 24–25, 2025 – Berlin

Adolf Proidl

CEO and co-founder

XroadMedia GmbH

Adolf Proidl is CEO and co-founder of XroadMedia, a content discovery and recommendations solution provider that believes that media services shall be fun and inspire consumers.
He has been working over 25 years in digital video innovation, with key roles in R&D, product, and innovation management, and he holds more than 30 international patents (pioneering technologies like electronic program guides, HDD/DVD recorders, and machine learning for consumer applications). Adolf is an IEEE Senior Member and passionate entrepreneur with a track record of blending consumer benefit, business value, and technical feasibility.

  • 13:30 - 14:30 | Session 1

    GenAI’s Continuing Impact on Media: 2025 Edition

    Jörg Müller

    Consultant, Co-Founder

    THE SKILL

    Leveraging AI for Headlines, Search and Marketing Strategies

    Adolf Proidl

    CEO and co-founder

    XroadMedia GmbH

    15:00 - 16:00 | Session 2

    How to use AI agents to build media services completely with open source software

    Magnus Svensson

    Media Solution Specialist

    Eyevinn Technologies

    16:30 - 18:00 | Session 3

    How To: Creating Exceptional Customer Experiences with AI

    Robin Rabe

    Technical Specialist Business Applications

    Microsoft