12th FOKUS
Media Web Symposium

June 24–25, 2025 – Berlin

Adolf Proidl

CEO and co-founder

XroadMedia GmbH

Adolf Proidl is CEO and co-founder of XroadMedia, a content discovery and recommendations solution provider that believes that media services shall be fun and inspire consumers.
He has been working over 25 years in digital video innovation, with key roles in R&D, product, and innovation management, and he holds more than 30 international patents (pioneering technologies like electronic program guides, HDD/DVD recorders, and machine learning for consumer applications). Adolf is an IEEE Senior Member and passionate entrepreneur with a track record of blending consumer benefit, business value, and technical feasibility.