12th FOKUS
Media Web Symposium

June 24–25, 2025 – Berlin
© AI-generated | Fraunhofer FOKUS

Adolf Proidl

CEO and co-founder

, 

XroadMedia GmbH

Adolf Proidl is CEO and co-founder of XroadMedia, a content discovery and recommendations solution provider that believes that media services shall be fun and inspire consumers.
He has been working over 25 years in digital video innovation, with key roles in R&D, product, and innovation management, and he holds more than 30 international patents (pioneering technologies like electronic program guides, HDD/DVD recorders, and machine learning for consumer applications). Adolf is an IEEE Senior Member and passionate entrepreneur with a track record of blending consumer benefit, business value, and technical feasibility.

Talks

View Program

  • 13:30 - 14:30 | Session 1

    The generative AI mindset

    Ralf-Dieter Wagner

    , 

    Head of Specialists and GenAI

    , 

    Amazon Web Services

    GenAI’s Continuing Impact on Media: 2025 Edition

    Jörg Müller

    , 

    Consultant, Co-Founder

    , 

    THE SKILL

    Leveraging AI for Headlines, Search and Marketing Strategies

    Adolf Proidl

    , 

    CEO and co-founder

    , 

    XroadMedia GmbH

    15:00 - 16:00 | Session 2

    AI in the Media – Challenges and Opportunities

    Nico Patz

    , 

    Innovation Manager

    , 

    Deutsche Welle

    Automated subtitle generation and translation on live video streams

    Christoph Neumann

    , 

    Principal Engineer

    , 

    Broadpeak

    An update on internet standards for signaling content usage permissions for AI training

    Chris Needham

    , 

    Web Standards Lead

    , 

    BBC

    16:30 - 18:00 | Session 3

    How To: Creating Exceptional Customer Experiences with AI

    Robin Rabe

    , 

    Technical Specialist Business Applications

    , 

    Microsoft

    How to use AI agents to build media services completely with open source software

    Magnus Svensson

    , 

    Media Solution Specialist

    , 

    Eyevinn Technology

    AI’s ABC Challenge: Access Before Competence? A Learner Journey

    Johannes Wendt

    , 

    Learning Consultant & AI-Expert

    , 

    tts (Knowledge Products GmbH)

    Maleen Neuendorfer

    , 

    Learning Consultant & Product Owner MS365 Empowerment

    , 

    tts (Knowledge Products GmbH)

    The agentic web, new and old technologies for an artificial/intelligent
    future

    François Daoust

    , 

    Media and Entertainment Champion

    , 

    W3C

    Harmen Zell, Public Policy Manager D/A/CH, Meta