12th FOKUS
Media Web Symposium

June 24–25, 2025 – Berlin
© AI-generated | Fraunhofer FOKUS

Maleen Neuendorfer

Learning Consultant & Product Owner MS365 Empowerment

, 

tts (Knowledge Products GmbH)

Maleen is a Learning Consultant at tts and Product Owner for the tts Microsoft Empowerment Suite, where she manages a range of e-learning solutions, including developing AI competencies. With her background in Intermedia/Multimedia from Cologne and a Master’s in TransArts from the University of Applied Arts in Vienna, she brings a unique creative and technical perspective to her work. As a bridge between client expectations and technical implementation, Maleen drives projects that help organizations develop critical skills, ensuring tailored learning solutions that address evolving workplace needs.

Talks

View Program

  • 13:30 - 14:30 | Session 1

    The generative AI mindset

    Ralf-Dieter Wagner

    , 

    Head of Specialists and GenAI

    , 

    Amazon Web Services

    GenAI’s Continuing Impact on Media: 2025 Edition

    Jörg Müller

    , 

    Consultant, Co-Founder

    , 

    THE SKILL

    Leveraging AI for Headlines, Search and Marketing Strategies

    Adolf Proidl

    , 

    CEO and co-founder

    , 

    XroadMedia GmbH

    15:00 - 16:00 | Session 2

    AI in the Media – Challenges and Opportunities

    Nico Patz

    , 

    Innovation Manager

    , 

    Deutsche Welle

    Automated subtitle generation and translation on live video streams

    Christoph Neumann

    , 

    Principal Engineer

    , 

    Broadpeak

    An update on internet standards for signaling content usage permissions for AI training

    Chris Needham

    , 

    Web Standards Lead

    , 

    BBC

    16:30 - 18:00 | Session 3

    How To: Creating Exceptional Customer Experiences with AI

    Robin Rabe

    , 

    Technical Specialist Business Applications

    , 

    Microsoft

    How to use AI agents to build media services completely with open source software

    Magnus Svennson

    , 

    Media Solution Specialist

    , 

    Eyevinn Technology

    AI’s ABC Challenge: Access Before Competence? A Learner Journey

    Johannes Wendt

    , 

    Learning Consultant & AI-Expert

    , 

    tts (Knowledge Products GmbH)

    Maleen Neuendorfer

    , 

    Learning Consultant & Product Owner MS365 Empowerment

    , 

    tts (Knowledge Products GmbH)

    The agentic web, new and old technologies for an artificial/intelligent
    future

    François Daoust

    , 

    Media and Entertainment Champion

    , 

    W3C

    Harmen Zell, Public Policy Manager D/A/CH, Meta