12th FOKUS Media Web Symposium

June 24–25, 2025 – Berlin

Robert Seeliger

Video Sustainability Lead & Senior Project Manager

Fraunhofer FOKUS

Robert Seeliger is a Video and Media Technology professional with more than 10 years of experience in international projects in the area of video solutions, streaming media, Dynamic Ad Insertion (DAI, CSAI, SSAI, DAS), HbbTV, ABR Streaming (MPEG DASH, HLS), SmartTV and related standardization activities. As Senior Project Manager, Robert is highly knowledgeable in managing complex technical projects and teams in a client facing role with broadcasters, operators and media technology companies. As DAI solutions lead, he is responsible for the technical product management and development of Fraunhofer FOKUS’ DAI and SSAI solution for MPEG DASH and HLS. Furthermore, he leads the development and improvement of the SmartTV and Future Applications and Media Lab – FOKUS’ testbeds for innovative hybrid TV, advanced media services, and cutting-edge DAI solutions.

In his most recent role as Video Sustainability Lead, Robert has initiated the Green Streaming project and drives innovation for sustainable video and media technology.

Robert has published more than 30 technical papers covering topics like, Server-Side Ad Insertion for ABR media delivery in MPEG DASH and HLS, IPTV, interactive content, Smart and Hybrid-TV services, Energy-aware Encoding, Green Streaming, HbbTV and streaming ad-technology.

  • The second part of the tutorial focuses on current and emerging innovations in streaming technology. It presents a selected set of trending topics such as Media over QUIC, 5G Media Streaming, L3D DASH, CMCD version 2, Server‑Guided Ad Insertion, and Green Streaming.
    Whenever possible, the concepts are complemented by short live demonstrations, with a particular focus on playback using the DASH reference player dash.js.

    Topics include:

    • Trending topics: Media over QUIC, 5G Media Streaming, Low Latency Low Delay (L3D) DASH, Common Media Client Data (CMCD) Version 2, Server‑Guided Ad Insertion (SGAI), and Green Streaming
    • Live demonstrations: dash.js
    Daniel Silhavy

    Scientist and Project Manager

    Fraunhofer FOKUS

    Robert Seeliger

    Video Sustainability Lead & Senior Project Manager

    Fraunhofer FOKUS

  • With the increasing demand for streaming content, it is crucial to minimize the environmental impact associated with it. Green Streaming aims to reduce energy consumption throughout the streaming supply chain, contributing to a more sustainable digital landscape. In this tutorial, we will explore the importance of green streaming, the components of the streaming supply chain, measurement methodologies, and guidelines for optimizing streaming workflows.

    Topics:

    1. Video Delivery Chain: Analysis of typical streaming workflows and components involved, and their relevance for total energy consumption.
    2. Measurements: Components to be considered, architectural approach, and implementation of probes.
    3. Analysis & Results: Data analysis, identification of energy-saving potential, end devices, and encoding solutions.
    4. Guidelines for Green Streaming: Energy-saving potentials and guidelines to optimize streaming workflows.
    5. Green Digital Twins: Utilizing digital twins to simulate and optimize streaming workflows for better energy efficiency.
    6. AI-Powered Optimization: Leveraging artificial intelligence to enhance and optimize streaming workflows for reduced energy consumption.

     

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    Robert Seeliger

    Video Sustainability Lead & Senior Project Manager

    Fraunhofer FOKUS

  • 13:30 - 14:30 | Session 1: Pioneering Sustainable Media

    Steffen Johann Hubert

    Lead Sustainability / Chair Sustainability Standards Committee

    Seven.One Media / IAB Europe

    15:00 - 16:00 | Session 2: Content Provenance

    Mohamad Raad

    Standards representative

    Unified Streaming

    Roberto Ramos-Chavez

    Senior Research Engineer

    Unified Streaming

    16:30 - 18:00 | Session 3: Best practices for Green Streaming

    Franck Aumont

    Principal engineer, video architect

    Interdigital

    Peter Pogrzeba

    Senior Project Manager

    Deutsche Telekom Innovation Laboratories

    Rebecca Inglese

    Business Development Manager

    Media Broadcast GmbH