Despite the growing importance of mobile connectivity, television is still the most important source for information and entertainment in people’s households. To meet customers’ demands for a converged broadcast and Web experience, many devices today are already equipped with Internet access and various technologies to access applications and services or allow companion device scenarios (e.g. using tablets and smartphones). This tutorial overviews the emerging Hybrid TV market, technologies used, current standardization activities and future trends. Furthermore, methodologies and requirements to introduce or expand existing services on TVs are layed out.

IPTV & Hybrid TV Landscape

Hybrid TV or Connected TV have become commonly used terms for TV sets capable of Internet-based applications. This tutorial deals with currently deployed proprietary as well as standardized platforms (e.g. HbbTV and OIPF) and relationships between these solutions are illustrated. In addition a categorization of commercial off-the-shelf devices and their supported services is given for participants of this tutorial.

IPTV Architecture

This part of the tutorial discusses hardware requirements and different operating systems in currently deployed and future IPTV systems and middleware. Moreover principles such as managed vs. unmanaged IPTV or native vs. Web application development are elaborated. Hereby advantages and disadvantages of the various approaches are demonstrated.

Enablers

What are common enablers for IPTV, Hybrid TV or WebTV services and how can they be integrated? This question is answered by diving into topics such as HTTP Adaptive Streaming, DRM and metadata information. Issues and limitations for new interactive services are debated and best-practices for these challenges are given.

Services

State of the art TV applications and services are explored in this part of the tutorial. Where and how can new services be published and what are potential “killer applications” in the future? This discussion will focus on the needs of content providers with existing services or plans to introduce services in this emerging Hybrid TV market. Furthermore opportunities for converged Web and TV services are discussed as well as technical challenges explained.

Level

Introductory

Prerequisites

No prequesites

Intended Audience

The tutorial is aimed at anyone interested in the convergence of broadcast and broadband, business opportunities, technical challenges and current research activities regarding IPTV, Hybrid TV and WebTV.

The global market for mobile applications is continually increasing and at the same time there exist no best-practice to tackle the application fragmentation issue. Application users, developers, content providers and distributors, network operators and device manufacturers are all affected by fragmentation.

Device functionalities are converging while at the same time device categories and operating systems are diverging. This leads to the situation that there is an increasing number of devices and commercial opportunities for applications, but at the same time requiring higher development costs to develop applications that are available for all the different software and hardware combinations. This used to be known as the ‘three screens’ problem, covering the domains PC, mobile and TV, although with the arrival of tablets and smart in-car devices, the problem space has increased since then. This tutorial will highlight the underlying technical issues and address app development strategies for multiple devices.

Cross-Platform Landscape

In this tutorial, participants will be briefed on the extremely fragmented landscape of operating systems and app ecosystem. Differences in hardware and operating systems will be explored, and we will survey the tools and techniques available to cope for cross-platform differences as well as techniques for leveraging platform-specific functionality for a high class app experience. Based on this survey, the tutorial will discuss best-practices for developing cross-platform applications for the domains PC, mobile and TV.

Application Design Concepts

We will also explore how to design your cross-platform application. Participants will learn how to distribute application components among servers and terminals by usage of distributed resources and services via abstract APIs. Another common need for applications is to leverage security and privacy models. We will tackle deficits in the web runtime security model with a prospect to the WAC security architecture by presenting additional security mechanisms.

User Interface Principles

User interfaces are fundamental for an awfully app experience, participants will be trained on the basic principles of user interface development for three screens. App structures (tabs versus windows), the view hierarchy, positioning techniques, components styling, and event handling will be explored.

Marketing Concepts

When building applications, it is usually necessary to develop marketing concept by publishing your application in underlying marketplaces. The variety of differences in the marketplace landscape will be explored, and we will propose business strategies to publish your applications in the right marketplace. Additional we will discuss the new concept of web-based marketplaces and their future prospects.

Prerequisites

All prerequisites are preferable: experiences in development of mobile applications, familiarity with JavaScript programming language, competences in HTML, CSS and W3C widget concept

Intended Audience

Anyone interested in learning about the changing landscape in developing applications and the potentials of cross-platform development for three screens PC, mobile and TV based on future web technologies, including researchers, scientists and developers.

SmartTV HbbTV++ – What is the next step in Hybrid TV

How to make a SmartTV

Interactive TV experience

Adaptive Streaming / DRM / Metadata

ZDF Mediathek – How to serve all this media

Metadata – The missing link

Adaptive Streaming

Media Cloud / Audio & Video

How to store and deliver live TV

Cloud Based Media

The audio cloud

Delivering personalized social media content to the bush

Panel Discussion: Broadband Broadcast Convergence

Will the iPhone / Android application experience change the way applications are consumed on PCs?

Service Discovery, how to allow Web Applications find and use local and remote services?

Aside Mag:Design ♥ HTML5 – The Future of Mobile Editorial Design

Will the iPhone/Android application experience change the way applications are consumed on PCs?

How might media consumption change, with the introduction of apps to the TV experience?

How can cross-platform applications of the future look like?

Which application types will users accept on the TV screen?

New Services for television: social and semantic

Browsers and apps: Decision making

What is the likely impact of apps on cars?

The connected car – challenges for automotive online infotainment

Apps, Cars, and webinos: desire or vision

Connected Car – Application Framework

The viability of gaming on the web platform

Today’s usage of (mobile) web apps for gaming

Gaming – run time optimization

Mobile Social Gaming

09:00-09:05 – Welcome by the symposium chairs

“Future Media Web”

“The emerging SmartTV experience”

“HybridTV offerings based on HbbTV”

“TV from an operators perspective”

“Next gen STB – fat vs. thin approaches”

“Is social the new Search”

“How to make friends in the web”

“How Mobile Devices are going social”

Discussion

“How to bring Apps Everywhere?”

“Internet delivered video”

“Adopting HTML5 for Television: Next Steps”

“Designing real time data analytics at webscale comparing SQL and NoSQL technologies”

Panel discussion

“Mobile Payment: Recent trends and future prospects”

“The new digital ecosystem”

“Exploring Business Opportunities with Open and Connected Screens”

“Managing the everywhere customer”