12th FOKUS
Media Web Symposium

June 24–25, 2025 – Berlin

Steffen Johann Hubert

Lead Sustainability / Chair Sustainability Standards Committee

Seven.One Media / IAB Europe

Steffen Johann Hubert leads the development of the sustainability strategy at Seven.One Entertainment Group, the largest pillar of ProSiebenSat.1 Media SE, one of Europe’s leading media companies. In this role, he drives the company’s environmental and social initiatives with focus on B2B activities. Beyond his corporate responsibilities, he serves as Chair of the IAB Europe Sustainability Standards Committee, where he drives the development of sustainability standards for the digital advertising ecosystem. Furthermore, he is a member of the IAB Europe Board of Directors, contributing to the strategic direction of the association. Earlier in his career, Steffen worked in political communications and as Head of Communication for several FMCG spirits brands, overseeing media strategy and brand communications.

  • 13:30 - 14:30 | Session 1

    Defining Sustainability Standards: From Carbon Footprints to Social Impact in Digital Advertising

    Steffen Johann Hubert

    Lead Sustainability / Chair Sustainability Standards Committee

    Seven.One Media / IAB Europe

    Mandates, Metrics and Momentum: Navigating the path to sustainable streaming

    François Polarczyk

    Sustainability Director

    Accedo

    Counting Watts, Not Just Views : Leveling up sustainability, one pixel at a time

    Kristan Bullett

    CEO

    Humans Not Robots

    15:00 - 16:00 | Session 2

    Smartphone Energy Savings with AI-Enabled PVR

    Franck Amount

    Principal engineer, video architect

    Interdigital

    16:30 - 18:00 | Session 3

    Empowering Video Excellence: Enhancing Provenance in Live Streaming
    David Eisenbacher, EZDRM