9th FOKUS Media Web
Symposium

June 20–24, 2022 – Fraunhofer FOKUS

Rufael Mekuria

Lead Research Engineer

Unified Streaming

Rufael Mekuria received the Msc/ir. Diploma from Delft University of Technology in 2011, and the PhD from VU University/CWI in 2017. Rufael worked as a researcher

At CWI in Amsterdam between 2011 and 2016. Since 2013 Rufael Mekuria was involved in standardisation activities of MPEG. Between 2014 and 2017 he chaired the MPEG AhG on 3D Graphics to which companies like Apple, Samsung, Huawei, Sony and Nokia contributed intensively. He joined Unified Streaming in 2016 as a research and development engineer. In this role, he is a contributor to DASH-IF/CTA-Wave, DVB, MPEG and SCTE. Since 2020 Rufael has been editor of DVB-DASH bluebook specification and chair of TM-Stream group in DVB. Rufael Mekuria has over 25 peer reviewed papers/articles and 10+ patents pending. Rufael received the IEEE TCSVT best paper award in 2020 and the ACM MMSys best paper award in 2013.

  • 13:30 - 14:30 Uhr | Session 1

    Integrating Programmatic TV into the P7S1 broadcasting environment

    Kai Mysliwiec

    Head of Addressable TV Player Engineering

    SevenOne Entertainment Group

    Programmatic advertising across all screens – ad insertion solutions for cTV, set-top boxes and HbbTV

    David Uhlmann

    Head of Video Solutions EMEA

    Google

    15:00 - 16:00 Uhr | Session 2

    Manifest Manipulation for Live and VOD SSAI workflows at scale

    Matthew Scharr

    Software Development Manager

    AWS Elemental MediaTailor

    Interoperable TA signalling for DASH according to DVB and SCTE

    Rufael Mekuria

    Lead Research Engineer

    Unified Streaming

    HbbTV-TA: an implementer’s perspective

    Giuseppe Pascale

    Senior Product Manager

    Vewd

    16:30 - 18:00 Uhr | Session 3

    SSAI is great. Data and measurement will make it greater

    Ahmed Swidan

    Director of Personalized TV

    Ateme

    Road to launch Dynamic Ad-Substitution on HbbTV

    Georg Senzenberger

    Product Manager

    Nowtilus

    AI driven real-time product placement analysis

    Marc-André Thißen

    Head of IPTV

    anyscreenTV