Over the past 15 years, Ahmed has been involved in various roles around the IPTV and OTT industry. He held roles as solutions architect, product manager and technical account manager as well as project and program management. He has been helping TV operators and TV channels around the world to build, upgrade and efficiently operate their TV platforms while working for Ericsson, Verimatrix, Imagine Communications, and currently as Director of Personalized TV Solutions at Ateme. His expertise covers compression, packaging, ad insertion, middlewares, monitoring and client’s technologies. He has completed a master’s degree in video compression algorithms from the University of Bath, UK in 2006, as well as an MBA from The European School for Science and Technology in Berlin in 2015.