9th FOKUS Media Web
Symposium

June 20–24, 2022 – Fraunhofer FOKUS

Robert Seeliger

Fraunhofer FOKUS

Project Manager

Robert Seeliger holds a M. Sc. (Dipl.-Ing.) in Communication and Media Technology from the University of Applied Sciences in Jena. He received his diploma with the completion of his thesis about Next Generation IPTV at Fraunhofer Institute for Open Communication Systems FOKUS in Berlin. In his subsequent employment as senior research engineer and project manager at the Business Unit Future Applications and Media (FAME) at Fraunhofer FOKUS, Robert Seeligers main research activities focuses on standardized IPTV in managed and unmanaged infrastructures, media interoperability in converged service environments, HybridTV and interactive Rich Media Services. Due to this work he is coordinating the technical development and improvement of the Hybrid TV and Future Applications and Media Lab – FOKUS’ Testbeds for innovative hybrid TV and multimedia services. Robert Seeliger has published numerous papers and articles in international conferences and workshops.

  • Integrating Programmatic TV into the P7S1 broadcasting environment

    Kai Mysliwiec

    Head of Addressable TV Player Engineering

    SevenOne Entertainment Group

    Hands on remote controls

    Rachel Mischke

    Product Consultant at Zattoo TV platform

    Zattoo

    The real streaming wars, a journey through the streaming market and how we ended up here

    Magnus Svensson

    Media Solution Specialist

    Eyevinn Technologies

    Programmatic advertisement for ATV

    Oliver Friedrich

    Head of Video Publisher Partnerships DACH

    Google

  • 13:30 - 14:30 Uhr | Session 1

    Integrating Programmatic TV into the P7S1 broadcasting environment

    Kai Mysliwiec

    Head of Addressable TV Player Engineering

    SevenOne Entertainment Group

    Programmatic advertising across all screens – ad insertion solutions for cTV, set-top boxes and HbbTV

    David Uhlmann

    Head of Video Solutions EMEA

    Google

    15:00 - 16:00 Uhr | Session 2

    Manifest Manipulation for Live and VOD SSAI workflows at scale

    Matthew Scharr

    Software Development Manager

    AWS Elemental MediaTailor

    Interoperable TA signalling for DASH according to DVB and SCTE

    Rufael Mekuria

    Lead Research Engineer

    Unified Streaming

    HbbTV-TA: an implementer’s perspective

    Giuseppe Pascale

    Senior Product Manager

    Vewd

    16:30 - 18:00 Uhr | Session 3

    SSAI is great. Data and measurement will make it greater

    Ahmed Swidan

    Director of Personalized TV

    Ateme

    Road to launch Dynamic Ad-Substitution on HbbTV

    Georg Senzenberger

    Product Manager

    Nowtilus

    AI driven real-time product placement analysis

    Marc-André Thißen

    Head of IPTV

    anyscreenTV

  • Within this tutorial, we will give an overview on Dynamic Ad-Insertion (DAI) infrastructures including SSAI OTT Streaming as well as Dynamic Ad Substitution (DAS).

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