8th FOKUS Media Web
Symposium

May 21–22, 2019 – Fraunhofer FOKUS

Marc Lauriac

Senior Director, Customer Success, Europe

FreeWheel

Marc is Senior Director, Customer Success, Europe. In his responsibility, he is heading the team in charge of all strategic customers in Europe including Channel 4, Sky, Discovery International or MTG. Marc joined FreeWheel in 2014 shortly after its acquisition by Comcast to roll-out the company’s services in Northern Europe.

 

Marc joined FreeWheel from DG where he built its TV advertising creatives delivery network in DACH, France and Benelux while developing the company’s client base. Before that he served at Mediapeers where he sold and deployed across Europe a SaaS solution made for international sales agencies of audiovisual rights.

Marc was also a freelance business consultant for many years in the media industry where he specialized in business development, financing, market research and innovation, working for startups, corporate clients and public agencies across Europe. He started his career in the telecom industry at Alcatel, later moving to the online creative agency Argonauten/Grey. He holds an MBA from Cass Business School in London and a master degree from EDHEC Business School in France. Marc is based in FreeWheel’s Berlin Office.

  • 13:30 - 14:30 Uhr | Session 1: Use Cases

    Ad-replacement and addressable TV

    Frode Hernes

    SVP Product Management

    Vewd Software AS

    Monetize Your Video Streaming

    Leander Carell

    Co-Founder & Managing Director

    nowtilus

    Ad Detection – Tech and Use Cases

    Espen Erikstad

    COO

    Norigin Media

    14:30 - 15:00 Uhr | Coffee Break, Demos & Exhibition

    15:00 - 16:00 Uhr | Session 2: DAI Tech

    Dynamic content insertion

    Valentijn Siebrands

    Solutions Architect

    M2A Media

    Road to Server Guided Ad-Insertion: Hulu’s DAI Evolution

    Zachary Cava

    Playback Architect

    Hulu

    The Future of SSAI on OTT devices

    Phil Cluff

    Streaming Specialist

    MUX

    16:00 - 16:30 Uhr | Coffee Break, Demos & Exhibition

    16:30 - 18:00 Uhr | Session 3: Ad Tech

    Unlocking Programmatic Advertising with Dynamic Ad Insertion

    David Uhlmann

    Senior Video Solutions Consultant

    Google

    Server-side Ad insertion – challenges and best practice 

    Alex Zhang

    Product Manager

    AWS Elemental

    The Future is NOW: How SevenOne Media and FreeWheel are making live broadcast TV addressable

    Marc Lauriac

    Senior Director, Customer Success, Europe

    FreeWheel

    Johannes Thyssen

    Project Manager Addressable TV

    SevenOne Media

    Addressable Broadcast TV

    Sebastian Busse

    Director Addressable TV International

    SpotX