Ad Tech
13:30 - 14:30 Uhr | Session 1
Integrating Programmatic TV into the P7S1 broadcasting environment
,
Head of Addressable TV Player Engineering
,
SevenOne Entertainment Group
Programmatic advertising across all screens – ad insertion solutions for cTV, set-top boxes and HbbTV
,
Head of Video Solutions EMEA
,
15:00 - 16:00 Uhr | Session 2
Manifest Manipulation for Live and VOD SSAI workflows at scale
,
Software Development Manager
,
AWS Elemental MediaTailor
Interoperable TA signalling for DASH according to DVB and SCTE
,
Lead Research Engineer
,
Unified Streaming
HbbTV-TA: an implementer’s perspective
,
Senior Product Manager
,
Vewd
16:30 - 18:00 Uhr | Session 3
SSAI is great. Data and measurement will make it greater
,
Director of Personalized TV
,
Ateme
Road to launch Dynamic Ad-Substitution on HbbTV
,
Product Manager
,
Nowtilus
AI driven real-time product placement analysis
,
Head of IPTV
,
anyscreenTV