11th FOKUS Media Web
Symposium

June 11–12, 2024 – Fraunhofer FOKUS

Lena Gehlhaar

Senior Innovation Manager Immersive Tech

Berlin Partner for Business and Technology

Lena Gehlhaar is senior innovation manager for immersive tech and 5G in the ICT, Media and creative industries cluster of Berlin Partner, the economic development agency of Berlin. She knows the tech scene in the capital region in depth and sets a focus on publicly funded research and development projects in the health, automobile and creative industries. Having worked in Shanghai in the media production, she is now involved in immersive storytelling and metaverse.

  • Antje Kunze

    Senior Client Partner

    Unity

    Rachel Mischke

    Product Consultant at Zattoo TV platform

    Zattoo

    Pablo Schumacher

    Policy Officer for Digital Content & Law

    Bitkom

  • 13:30 - 14:30 | Session 1

    Year 2 of Gen-AI – Time to scale! Several customer cases

    Alexander Heidler

    Account Executive Media and Telecommunication

    Microsoft

    AI-Based Indexing for Improved Content Discovery

    Rick Stremmel

    Sales Engineer

    Moments Lab

    Driving Automotive Ecosystems

    Sven Eckoldt

    Driving Automotive Ecosystems

    CARIAD

    15:00 - 16:00 | Session 2

    Impact of AI on OTT platforms: Exploring the potential of Machine Learning and Generative AI

    Piotr Czekala

    Co-Founder & CTO

    Insys Video Technologies

    Knowledge Safe – Experts are retiring, their knowledge too? – How AI-based approaches help to retain valuable knowledge in organizations

    Katharina Vögl-Duschek

    Senior Learning Consultant

    tts Knowledge Products GmbH

    Johannes Wendt

    Learning Consultant

    tts Knowledge Products GmbH

    Updates from the Lab: Gen AI’s Fast-Forward Impact on Media

    Jörg Müller

    Consultant

    16:30 - 18:00 | Session 3

    Session chair:

    Lena Gehlhaar

    Senior Innovation Manager Immersive Tech

    Berlin Partner for Business and Technology

    Julia Krüger

    Senior Managerin Innovation Medien

    Kreativwirtschaft, Berlin Partner for Business and Technology

    Porting Arte Apps to Apple Vision Pro: Our Journey and Insights

    Kemal Gorgülü

    Chief Technology Officer

    ARTE

    Immersive 3D worlds in web browsers

    François Daoust

    Media & Entertainment champion

    W3C

    8K Video and 3D Audio for Immersive Live Experiences

    Mauricio Alvarez-Mesa

    CEO and Co-founder

    Spin Digital