8th FOKUS Media Web
Symposium

May 21–22, 2019 – Fraunhofer FOKUS

Johannes Thyssen

Project Manager Addressable TV

, 

SevenOne Media

Johannes Thyssen is Addressable TV project manager at SevenOne Media and he is the responsible project lead for the implementation of Addressable TV Spot at ProSiebenSat.1. In addition, he is in charge of strategy projects in the field of Addressable TV on a group-wide level.

Prior to his current position at SevenOne Media, he was in a strategy staff department to the former Group CEO Thomas Ebeling where he also worked on other business development projects. Johannes joined ProSiebenSat.1 Media SE in 2015 and holds a Master’s degree in Business Administration.

Talks

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  • 13:30 - 14:30 Uhr | Session 1: Use Cases

    Ad-replacement and addressable TV

    Frode Hernes

    , 

    SVP Product Management

    , 

    Vewd Software AS

    Monetize Your Video Streaming

    Leander Carell

    , 

    Co-Founder & Managing Director

    , 

    nowtilus

    Ad Detection – Tech and Use Cases

    Espen Erikstad

    , 

    COO

    , 

    Norigin Media

    14:30 - 15:00 Uhr | Coffee Break, Demos & Exhibition

    15:00 - 16:00 Uhr | Session 2: DAI Tech

    Dynamic content insertion

    Valentijn Siebrands

    , 

    Solutions Architect

    , 

    M2A Media

    Road to Server Guided Ad-Insertion: Hulu’s DAI Evolution

    Zachary Cava

    , 

    Playback Architect

    , 

    Hulu

    The Future of SSAI on OTT devices

    Phil Cluff

    , 

    Streaming Specialist

    , 

    MUX

    16:00 - 16:30 Uhr | Coffee Break, Demos & Exhibition

    16:30 - 18:00 Uhr | Session 3: Ad Tech

    Unlocking Programmatic Advertising with Dynamic Ad Insertion

    David Uhlmann

    , 

    Senior Video Solutions Consultant

    , 

    Google

    Server-side Ad insertion – challenges and best practice 

    Alex Zhang

    , 

    Product Manager

    , 

    AWS Elemental

    The Future is NOW: How SevenOne Media and FreeWheel are making live broadcast TV addressable

    Marc Lauriac

    , 

    Senior Director, Customer Success, Europe

    , 

    FreeWheel

    Johannes Thyssen

    , 

    Project Manager Addressable TV

    , 

    SevenOne Media

    Addressable Broadcast TV

    Sebastian Busse

    , 

    Director Addressable TV International

    , 

    SpotX