9th FOKUS Media Web
Symposium

June 20–24, 2022 – Fraunhofer FOKUS

Giuseppe Pascale

Senior Product Manager

, 

Vewd

Giuseppe is a Senior Product Manager with more than 10 years of experience in the web, media, digital advertising and embedded software space. He is currently responsible for Vewd’s  ML/AI initiatives. Mr. Pascale holds a Master’s Degree in Computer Engineering and is an Executive MBA Candidate at the Technical University of Munich in Germany, He likes to play at the intersection of Technology, Business and User Experience trying to bring new products to life.

Talks

View Program

  • 13:30 - 14:30 Uhr | Session 1

    Integrating Programmatic TV into the P7S1 broadcasting environment

    Kai Mysliwiec

    , 

    Head of Addressable TV Player Engineering

    , 

    SevenOne Entertainment Group

    Programmatic advertising across all screens – ad insertion solutions for cTV, set-top boxes and HbbTV

    David Uhlmann

    , 

    Head of Video Solutions EMEA

    , 

    Google

    15:00 - 16:00 Uhr | Session 2

    Manifest Manipulation for Live and VOD SSAI workflows at scale

    Matthew Scharr

    , 

    Software Development Manager

    , 

    AWS Elemental MediaTailor

    Interoperable TA signalling for DASH according to DVB and SCTE

    Rufael Mekuria

    , 

    Lead Research Engineer

    , 

    Unified Streaming

    HbbTV-TA: an implementer’s perspective

    Giuseppe Pascale

    , 

    Senior Product Manager

    , 

    Vewd

    16:30 - 18:00 Uhr | Session 3

    SSAI is great. Data and measurement will make it greater

    Ahmed Swidan

    , 

    Director of Personalized TV

    , 

    Ateme

    Road to launch Dynamic Ad-Substitution on HbbTV

    Georg Senzenberger

    , 

    Product Manager

    , 

    Nowtilus

    AI driven real-time product placement analysis

    Marc-André Thißen

    , 

    Head of IPTV

    , 

    anyscreenTV