François Polarczyk is the Sustainability Director at Accedo, a global leader in video experience solutions. With over a decade of experience in the video industry, François shapes the company’s internal sustainability strategy and leads initiatives to advance environmental and social performance across the OTT ecosystem. He co-led the IBC Accelerator project ECOFLOW in 2024, a collaborative effort to improve energy efficiency in streaming. Driven by a commitment to measurable outcomes, François works to align industry practices with regulatory mandates and customer expectations. His goal is to reduce the environmental impact of video streaming, promote positive content experiences, and foster sustainable innovation across media technology.