9th FOKUS Media Web
Symposium

June 20–24, 2022 – Fraunhofer FOKUS

David Uhlmann

Head of Video Solutions EMEA

, 

Google

David Uhlmann is leading a team of video experts at Google, bringing sell-side monetisation solutions to broadcasters and OTT streaming providers. He is also involved in Google’s Addressable TV efforts in HbbTV.

Talks

View Program

  • 13:30 - 14:30 Uhr | Session 1

    Integrating Programmatic TV into the P7S1 broadcasting environment

    Kai Mysliwiec

    , 

    Head of Addressable TV Player Engineering

    , 

    SevenOne Entertainment Group

    Programmatic advertising across all screens – ad insertion solutions for cTV, set-top boxes and HbbTV

    David Uhlmann

    , 

    Head of Video Solutions EMEA

    , 

    Google

    15:00 - 16:00 Uhr | Session 2

    Manifest Manipulation for Live and VOD SSAI workflows at scale

    Matthew Scharr

    , 

    Software Development Manager

    , 

    AWS Elemental MediaTailor

    Interoperable TA signalling for DASH according to DVB and SCTE

    Rufael Mekuria

    , 

    Lead Research Engineer

    , 

    Unified Streaming

    HbbTV-TA: an implementer’s perspective

    Giuseppe Pascale

    , 

    Senior Product Manager

    , 

    Vewd

    16:30 - 18:00 Uhr | Session 3

    SSAI is great. Data and measurement will make it greater

    Ahmed Swidan

    , 

    Director of Personalized TV

    , 

    Ateme

    Road to launch Dynamic Ad-Substitution on HbbTV

    Georg Senzenberger

    , 

    Product Manager

    , 

    Nowtilus

    AI driven real-time product placement analysis

    Marc-André Thißen

    , 

    Head of IPTV

    , 

    anyscreenTV