As an Account Executive, Alexander is mainly responsible for media (ARD, ZDF, ProSieben) and telecommunications companies (United Internert and Freenet Group). The role itself is very strategic in nature and covers all Mircosoft topics and products in discussions with clients. A current focus in the cooperation with the media and telecommunication customers is of course the topic of Open AI and how it can best be used for each customer – both integrated in the own Microsoft products and as an Azure service via API integrable into any workflow, third party system of choice. In addition, topics such as 5G event production based on the 5G Core from Microsoft, production in the cloud and playout are of course further areas that are discussed with customers in addition to the classic Office products. In general, Alexander brings 14 years of media know-how from his roles as Key Account Manager at Media Broadcast, Dimetis and most recently Vizrt and is looking forward to the exchange with every participant at the 11th FOKUS Media Web Symposium.