As digital media becomes increasingly tampered with, AI‑generated, and rapidly distributed, ensuring trust in content is more critical than ever. This tutorial offers a clear and technically grounded introduction to Provenance & Authenticity — why they matter, how they work, and how modern standards help verify the origin and integrity of media.

Drawing on real‑world examples and intuitive explanations, the session demystifies how provenance metadata is created, maintained, verified, and protected across the media lifecycle. Participants will learn why misinformation, deepfakes, and content manipulation have become systemic challenges — and how emerging technologies address them.

Topics include:

• Why Provenance Matters Today: The rise of misinformation, disinformation, deepfakes, and synthetic media — and how trust in digital ecosystems is eroding.
• Core Concepts of Provenance & Authenticity: What provenance means in a media context: origins, editing history, ownership, and the “trust trail” of content.
• Foundations of Media Provenance: How metadata, signatures, and provenance chains capture how content evolves during production and publishing.
• Technical Underpinnings: How provenance information is structured, validated, and linked.
• Challenges in Modern Media Landscapes: What makes trustworthy content verification difficult in distributed media environments.

Ideal for participants seeking a conceptual foundation in media provenance, this tutorial bridges the gap between why provenance is essential and how technical mechanisms ensure authenticity.