Lisa is an expert in the digital advertising industry with over 18 years of experience. As Sustainability Lead Ad Platforms, she collaborates with the Global Product Solutions Team on advancing Google’s sustainable advertising strategy and launching initiatives like the Carbon Footprint for Google Ads. In Central Europe, she supports advertising clients and publishers in achieving their sustainability goals in online advertising.

Lisa also co-leads the Lab Sustainable Digital Advertising at the BVDW (German Association for the Digital Economy), where she actively champions the advancement of the digital advertising industry’s sustainability efforts.

Since 2015, as a Strategic Partner Manager DACH, she has been advising publishers and broadcasters on programmatic monetization using Google advertising technology and fostering strategic collaborations.

Prior to Google, she held roles at Holtzbrinck, Burda, and Yahoo Australia. Lisa holds a degree in Business Administration from Karlsruhe and an MBA from Sydney.