9th FOKUS Media Web
Symposium

June 20–24, 2022 – Fraunhofer FOKUS

Kai Mysliwiec

Head of Addressable TV Player Engineering

SevenOne Entertainment Group

My team of engineers is connecting TV technologies like broadcast automation with internet technologies like HbbTV in a profitable way. We are using a broad selection of technologies for specific use cases like: JavaScript/node.js for frontend and backend development, C#/.net to interface with broadcast automation and Python for data engineering and error analysis. I am working for more than 15 years now for the SevenOne Entertainment Group. Starting as a developer I worked on projects like Teletext (Perl), web-based CMSs (PHP and Java), database frontends (Ruby on Rails) and Webservices (node.js). Before my engagement with SevenOne I founded an internet agency together with 3 partners and grew it to a size of 20 employees. I studied physics in Munich, but I somehow got stuck with IT and software development. In my spare time I like mountaineering and paragliding if my job and my family allows it.

  • Integrating Programmatic TV into the P7S1 broadcasting environment

    Kai Mysliwiec

    Head of Addressable TV Player Engineering

    SevenOne Entertainment Group

    Hands on remote controls

    Rachel Mischke

    Product Consultant at Zattoo TV platform

    Zattoo

    The real streaming wars, a journey through the streaming market and how we ended up here

    Magnus Svensson

    Media Solution Specialist

    Eyevinn Technologies

    Programmatic advertisement for ATV

    Oliver Friedrich

    Head of Video Publisher Partnerships DACH

    Google

  • 13:30 - 14:30 Uhr | Session 1

    Integrating Programmatic TV into the P7S1 broadcasting environment

    Kai Mysliwiec

    Head of Addressable TV Player Engineering

    SevenOne Entertainment Group

    Programmatic advertising across all screens – ad insertion solutions for cTV, set-top boxes and HbbTV

    David Uhlmann

    Head of Video Solutions EMEA

    Google

    15:00 - 16:00 Uhr | Session 2

    Manifest Manipulation for Live and VOD SSAI workflows at scale

    Matthew Scharr

    Software Development Manager

    AWS Elemental MediaTailor

    Interoperable TA signalling for DASH according to DVB and SCTE

    Rufael Mekuria

    Lead Research Engineer

    Unified Streaming

    HbbTV-TA: an implementer’s perspective

    Giuseppe Pascale

    Senior Product Manager

    Vewd

    16:30 - 18:00 Uhr | Session 3

    SSAI is great. Data and measurement will make it greater

    Ahmed Swidan

    Director of Personalized TV

    Ateme

    Road to launch Dynamic Ad-Substitution on HbbTV

    Georg Senzenberger

    Product Manager

    Nowtilus

    AI driven real-time product placement analysis

    Marc-André Thißen

    Head of IPTV

    anyscreenTV