4th FOKUS Media Web
Symposium
May 8–9, 2014 – Fraunhofer FOKUS
Stefan Arbanowski
Director Competence Center FAME
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Fraunhofer FOKUS
Dr. Stefan Arbanowski, born 1973, is director of the Competence Centre Future Applications and Media (FAME) at Fraunhofer Institute for Open Communication Systems FOKUS in Berlin, Germany. Stefan Arbanowski received his Ph.D and M.Sc. in computer science from the Technical University Berlin (TUB), Germany. He gave lectures in broadband networks, mobile communications, service platform, and middleware technologies at TUB. Since 1995, he coordinated several national and international research projects related to service platforms, unified messaging, rich media, IPTV, mobile and personal communications.
Currently, he is managing Fraunhofer FOKUS’ NewTV activities, bundling expertise in the areas of interactive applications, web technologies, streaming and connectedTV – channeling those towards networked media environments featuring live, on demand, context-aware, and personalized interactive content.
He is steering board member of European Technology Platform (ETP) Networked and Electronic Media (NEM) and use to serve in steering board of eMobility ETP and was chairman elect of the Wireless World Research Forum (WWRF) Service Platform Working Group. At Bitkom he is chairing the NewTV working group. Besides telecommunications and distributed service platforms, he has published more than 80 scientific papers in respective journals and conferences in the area of personalized service provisioning. He is member of various program committees of international conferences.
Talks
View ProgramSmart- TV – what is next?
Chair:Stefan Arbanowski13:30 - 14:50
Giueseppe PascaleHbbTV 2.0 is all about…
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Product Manager, Connected TV Content and Advertising, Germany
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Opera Software
Oliver FriedrichThe Virtual Set-Top-Box: Paradigm Shift in TV Service & UI Generation
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Senior Expert New Media
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Deutsche Telekom
Jochen SchmidtZDFmediathek: The Olympic Challenge
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Senior Engineer, German
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ZDF
Michael HeisenbergHome networking for flexible use of resources in Sat distribution systems
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Senior Manager New Technologies, Germany
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Kathrein-Werke KG
14:50 - 15:20 Coffee Break, Demos & Exhibition
15:20 - 16:40
Rudolf EybergTelevision Experience beyond Smart TV
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Director, Germany
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Panasonic AVC Development Centre
Adolf ProidlPersonalization that makes a difference
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CEO, Austria
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XroadMedia
Ned WileyFutura of TV Ads – non-linear advertizement on all devices
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Independent consultant, Germany
Christian HenkReal estate market goes TV
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Vice President Produktmanagement Real Estate Industry, Germany
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ImmobilienScout24 GmbH
16:40 - 17:10 Coffee Break, Demos & Exhibition
17:10 - 18:00
Alexander AdolfInsert your ad here – Challenges and technologies for ad insertion in the multimedia age
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Technology Consultant, Germany
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Condition-ALPHA Digital Broadcast Technology Consulting
Rachel MischkeDo’s and dont’s – what makes a TV App a good app
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Senior Product Manager, Germany
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TeraVolt GmbH
Dennis BesteDO IT YOURSELF – Develop SmartTV/HbbTV apps without programming skills
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CEO, Germany
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nexx.tv GmbH
INTERNET DELIVERED MEDIA
Despite the growing importance of mobile connectivity, television is still the most important source for information and entertainment in people’s households. To meet customers’ demands for a converged broadcast and Web experience, many devices today are already equipped with Internet access and various technologies to access applications and services or allow companion device scenarios (e.g. using tablets and smartphones). This tutorial overviews the emerging Hybrid TV market, technologies used, current standardization activities and future trends. Furthermore, methodologies and requirements to introduce or expand existing services on TVs are laid out.
IPTV & Hybrid TV Landscape
Hybrid TV or Connected TV have become commonly used terms for TV sets capable of Internet-based applications. This tutorial deals with currently deployed proprietary as well as standardized platforms (e.g. HbbTV) and relationships between these solutions are illustrated. In addition a categorization of commercial off-the-shelf devices and their supported services is given for participants of this tutorial.
Enabling Technologies
What are common enablers for IPTV, Hybrid TV or WebTV services and how can they be integrated? This question is answered by diving into topics such as HTTP Adaptive Streaming (especially MPEG DASH), Common Encryption (CENC), Digital Rights Management (DRM) and Content Delivery Networks (CDN). A special emphasis is given to HTML5 based video delivery and according W3C work Media Source Extension (MSE) and Encrypted Media Extension (EME). Issues and limitations for new interactive services are debated and best-practices for these challenges are given. Advances features such as ad insertion (media splicing) and synchronized media play-out will be addressed as well.
Services
State of the art TV applications and services are explored in this part of the tutorial. Where and how can new services be published and what are potential “killer applications” in the future? This discussion will focus on the needs of content providers with existing services or plans to introduce services in this emerging Hybrid TV market. Furthermore opportunities for converged Web and TV services are discussed as well as technical challenges explained.
Demonstration and hands on
Based on FAMIUM – an end-to-end streaming prototype implementation meant for early technology evaluation and interoperability testing – we will demonstrate a complete media workflow starting with video preparation, transcoding segmentation, and encryption to finally deliver the video via HTTP streaming to HTML5/MSE/EME based browser implementations.
Level
Introductory
Prerequisites
No prerequisites
Intended Audience
The tutorial is aimed at anyone interested in the convergence of broadcast and broadband, business opportunities, technical challenges and current research activities regarding IPTV, Hybrid TV and WebTV.