7th FOKUS Media Web
Symposium

May 15–16, 2018 – Fraunhofer FOKUS

Rainer A. Kellerhals

Industry Lead Media & Entertainment EMEA

Microsoft

Rainer Kellerhals, Industry Lead Media & Entertainment EMEA at Microsoft, advises large media and entertainment companies on how they can leverage the Microsoft platform to drive their digital transformation. With 25 years of experience in solution development and sales in the media industry, he contributes to setting Microsoft’s strategy for the Media & Entertainment industry, working with Microsoft’s sales and marketing organization, engineering groups, and commercial partner organization.

 

Mr Kellerhals joined Microsoft in 2006 and has held several solution sales and sales management positions in the European and worldwide sales, marketing, and services organization at Microsoft. Prior to joining Microsoft, Mr Kellerhals held senior management positions at one of Europe’s most successful independent software vendors for large-scale media asset management systems, where his responsibilities included product strategy, marketing, and sales management.

Mr Kellerhals holds an M.D. (Diplom) in business administration and mechanical engineering from the University of Kaiserslautern in Germany.

  • 13:30 - 14:30

    Building The Next Sports Media Reality

    Bob Hannent

    Video Architect

    Playback and Delivery

    AI-basiertes Video Indexing

    Rainer A. Kellerhals

    Industry Lead Media & Entertainment EMEA

    Microsoft

    Empowering the New TV Ecosystem

    Marc Lauriac

    Senior Director, Customer Success, Europe

    Freewheel

    14:30 - 15:00 – Coffee Break, Demos & Exhibition

    15:00 - 16:00

    Better Than Broadcast: Optimizing End-to-end Streaming Latency

    Nicolas Weil

    Senior Solutions Architect

    AWS Elemental

    Ending Streaming Format Wars with CMAF

    Ali C. Begen

    Technical Consultant

    Comcast

    Delivering UHD with High Dynamic Range Livestreams over the open internet to HbbTV Devices using MPEG-DASH

    Stefan Schneiders

    GM sales & marketing

    IRT

    16:00 - 16:30 – Coffee Break, Demos & Exhibition

    16:30 - 18:00

    HbbTV Measurement and Reasearch Tool

    Andrea Duerager

    Project Manager TV Research

    ServusTV

    Dynamic Ad Substitution – Current State and Future Outlook

    Peter Neumann

    Expert Platform Solutions

    CBC / RTL

    Addressable TV: How to Make TV Advertising Smarter

    Christian Sauer

    CEO

    Webtrekk GmbH

    Cloud based Broadcast

    Yannick Buchwald

    Solution Architect

    Logic Media