After starting her career in TV production in Berlin, followed by 10 years of shaping operator platforms and TV-Apps consulting for international media houses and telcos at TeraVolt in Hamburg, Rachel Mischke moved to the role of PO for Smart TV at Zattoo. There, she and the Smart TV team were responsible for all web-based Smart TV white label apps for Samsung Tizen, LG WebOS and Panasonic. She then took on the role of product consultant at Zattoo TV Platform to shape the future of the service with and for Zattoo’s platform customers. Her mission is to get to the bottom of Zattoo’s platform customer needs, detect joint requirements across the customer base, and make sure that the Zattoo TV platform teams build the right thing for customers around the globe.