4th FOKUS Media Web
Symposium

May 8–9, 2014 – Fraunhofer FOKUS

Rachel Mischke

Senior Product Manager, Germany

TeraVolt GmbH

Currently Rachel Mischke, born in 1979 in Berlin, works in her sixth year at TeraVolt GmbH as a Senior Product Manager.

After a classic apprenticeship as a merchant for audiovisual media she worked in in several TV production companies being responsible for online and cross media projects. She also worked as manager in charge for interactive television companies (Call-in, automated TV gaming and reverse auction teleshopping).

Today her work focusses on functional product design, feature shaping, ideation and foremost the development and design of cross media interaction concepts for all devices, rapid prototyping, usability testing and the resulting deriving of action points.Rachel is responsible for the UX concepts of more than 15 TV-Apps in the German market and countless concepts. She has worked for clients like Deutsche Telekom, SPIEGEL ONLINE GmbH, QTom and with partners like ZDF.de, Bild.de, RTL interactive, tagesschau.de, Studio Hamburg, ran.de, Sport1, Wetter.info, HSE24 and many more.

  • 13:30 - 14:50

    HbbTV 2.0 is all about…

    Giueseppe Pascale

    Product Manager, Connected TV Content and Advertising, Germany

    Opera Software

    The Virtual Set-Top-Box: Paradigm Shift in TV Service & UI Generation

    Oliver Friedrich

    Senior Expert New Media

    Deutsche Telekom

    ZDFmediathek: The Olympic Challenge

    Jochen Schmidt

    Senior Engineer, German

    ZDF

    Home networking for flexible use of resources in Sat distribution systems

    Michael Heisenberg

    Senior Manager New Technologies, Germany

    Kathrein-Werke KG

    14:50 - 15:20 Coffee Break, Demos & Exhibition

    15:20 - 16:40

    Television Experience beyond Smart TV

    Rudolf Eyberg

    Director, Germany

    Panasonic AVC Development Centre

    Personalization that makes a difference

    Adolf Proidl

    CEO, Austria

    XroadMedia

    Futura of TV Ads – non-linear advertizement on all devices

    Ned Wiley

    Independent consultant, Germany

    Real estate market goes TV

    Christian Henk

    Vice President Produktmanagement Real Estate Industry, Germany

    ImmobilienScout24 GmbH

    16:40 - 17:10 Coffee Break, Demos & Exhibition

    17:10 - 18:00

    Insert your ad here – Challenges and technologies for ad insertion in the multimedia age

    Alexander Adolf

    Technology Consultant, Germany

    Condition-ALPHA Digital Broadcast Technology Consulting

    Do’s and dont’s – what makes a TV App a good app

    Rachel Mischke

    Senior Product Manager, Germany

    TeraVolt GmbH

    DO IT YOURSELF – Develop SmartTV/HbbTV apps without programming skills

    Dennis Beste

    CEO, Germany

    nexx.tv GmbH