4th FOKUS Media Web
Symposium

May 8–9, 2014 – Fraunhofer FOKUS

Oliver Friedrich

Senior Expert New Media

Deutsche Telekom

Dr. Oliver Friedrich holds a M.Sc. (Dipl.-Ing.) in Computer Engineering and PhD (Dr.-Ing.) from Technische Universität Berlin. From 2006 to 2010 Oliver worked at the Competence Center Future Applications and Media at Fraunhofer FOKUS. He was leading Fraunhofer FOKUS activities on IPTV. From April to late 2010 Oliver worked in Singapore for the Open IPTV Forum (OIPF) as overall project manager and ambassador, leading an industry consortium of ten member companies and acting as contact point towards the Singaporean government. In October 2010 Oliver joined DT group and finally beginning from October 2012, Telekom Innovation Laboratories, helping to shape the future of Deutsche Telekom’s media business.

  • 13:30 - 14:50

    HbbTV 2.0 is all about…

    Giueseppe Pascale

    Product Manager, Connected TV Content and Advertising, Germany

    Opera Software

    The Virtual Set-Top-Box: Paradigm Shift in TV Service & UI Generation

    Oliver Friedrich

    Senior Expert New Media

    Deutsche Telekom

    ZDFmediathek: The Olympic Challenge

    Jochen Schmidt

    Senior Engineer, German

    ZDF

    Home networking for flexible use of resources in Sat distribution systems

    Michael Heisenberg

    Senior Manager New Technologies, Germany

    Kathrein-Werke KG

    14:50 - 15:20 Coffee Break, Demos & Exhibition

    15:20 - 16:40

    Television Experience beyond Smart TV

    Rudolf Eyberg

    Director, Germany

    Panasonic AVC Development Centre

    Personalization that makes a difference

    Adolf Proidl

    CEO, Austria

    XroadMedia

    Futura of TV Ads – non-linear advertizement on all devices

    Ned Wiley

    Independent consultant, Germany

    Real estate market goes TV

    Christian Henk

    Vice President Produktmanagement Real Estate Industry, Germany

    ImmobilienScout24 GmbH

    16:40 - 17:10 Coffee Break, Demos & Exhibition

    17:10 - 18:00

    Insert your ad here – Challenges and technologies for ad insertion in the multimedia age

    Alexander Adolf

    Technology Consultant, Germany

    Condition-ALPHA Digital Broadcast Technology Consulting

    Do’s and dont’s – what makes a TV App a good app

    Rachel Mischke

    Senior Product Manager, Germany

    TeraVolt GmbH

    DO IT YOURSELF – Develop SmartTV/HbbTV apps without programming skills

    Dennis Beste

    CEO, Germany

    nexx.tv GmbH