lmar Arunov is a Research Manager at Telekom Labs (R&D department of Deutsche Telekom AG). Since 2012 he has held several positions with a focus on strategy and business development, technology scouting, product and program management. Topics such as AI, VR/AR, Blockchain, Future Networks accompany him on his way. Especially in the field of VR/AR, he was responsible for several product developments (VR Education, VR Collaboration & AR Maintenance) and published numerous trend publications. Since April 2022 he has also taken over the role as lab lead for the Lab Metaverse – Economy of the Federal Association of the Digital Economy.