Per Fröjdh is Director of Media Standardization at Ericsson and has thirty years’ experience in research and innovation. He received his MSc and PhD degrees after studies at Chalmers University in Gothenburg, Sweden, and at Imperial College in London, UK. Subsequent to postdoctoral appointments in Seattle, USA, and Copenhagen, Denmark, he accepted a faculty position at Stockholm University in Sweden as Professor of Theoretical Physics before joining Ericsson as Manager of Video Research and Standardization. Per has contributed to standards for video compression, streaming and file formats in MPEG, served on the advisory committee for the W3C, and has been the editor of 15 standards in MPEG, ITU, 3GPP and IETF. Currently he is the Multimedia Chair at the Swedish Standards Institute and Head of Delegation to MPEG for Sweden. He is also Board Director, Treasurer and Promotions Chair of the DASH Industry Forum as well as Steering Board Member of DVB.