Adolf Proidl is CEO and co-founder of XroadMedia, a content discovery and recommendations solution provider.

Since the mid 90ies Adolf has been driving innovation in digital video through roles in R&D, product and innovation management. He holds more than 30 international patents that enabled the first digital program guides, the first HDD and DVD recorders and the application of machine learning in consumer products, video on demand and targeted advertising systems. As as serial entrepreneur he cannot hide his passion to optimally blend consumer benefit, business value and technical feasibility.

Adolf has joined the IEEE more than 30 years ago, holds senior member status, and is proud to have changed together with the Cambridge.