Creation of Smart TV apps made easy
Based on the HbbTV Application Toolkit (HAT) presents an editor and CMS for the creation of HbbTV applications, which allows content creators without specific technical skills to build interactive TV applications. It is is developed by the EU funded MPAT project, coordinated by the Fraunhofer FOKUS’ Competence Center Future Applications and Media (FAME), including rbb (Germany) and Mediaset (Italy) as broadcast partners.
MPAT is based on the popular WordPress platform and adds HbbTV capabilities by means of themes and plug-ins. It offers the content creator three different navigation models, including the popular Slide Flow navigation and a set of functional modules to support additional features, like the inclusion of social media.
MPAT has been used by German broadcaster rbb for the creation of the HbbTV application supporting the “Band Camp Berlin” series (shown on the KiKa channel in Nov/Dec 2016), the 25th anniversary edition of “Brandenburg Aktuell” and for the continuous backing support of the “Täter Opfer Polizei” real-life crime series. Mediaset has used MPAT for interactive advertising and for a VoD playout portal.
At MWS 2017, we will demonstrate the application of MPAT in a real broadcast workflow using the on-air scenarios by rbb.
MPAT can be installed by broadcasters on their local servers if required, but it is also available as a cloud service instance for immediate use and full scalability, covering the full range from small tests to multi-million viewership.
Benefits:
- Fast and easy creation of programme-related HbbTV applications.
- Provides a set of App templates tailored to the TV screen.
- Supports three navigation models Editing is based on WordPress.
- Content can be added via an easy to use web interface.
- Broadcaster’s own CMS can be supported via Asset Converter.
- Supports HbbTV app developers by offering templates and modules like interactive video and photo gallery, text, menus, social media and companion screen support.
- Available as self-hosted version or as scalable Cloud solution.