INTERNET DELIVERED MEDIA
Despite the growing importance of mobile connectivity, television is still the most important source for information and entertainment in people’s households. To meet customers’ demands for a converged broadcast and Web experience, many devices today are already equipped with Internet access and various technologies to access applications and services or allow companion device scenarios (e.g. using tablets and smartphones). This tutorial overviews the emerging Hybrid TV market, technologies used, current standardization activities and future trends. Furthermore, methodologies and requirements to introduce or expand existing services on TVs are laid out.
IPTV & Hybrid TV Landscape
Hybrid TV or Connected TV have become commonly used terms for TV sets capable of Internet-based applications. This tutorial deals with currently deployed proprietary as well as standardized platforms (e.g. HbbTV) and relationships between these solutions are illustrated. In addition a categorization of commercial off-the-shelf devices and their supported services is given for participants of this tutorial.
Enabling Technologies
What are common enablers for IPTV, Hybrid TV or WebTV services and how can they be integrated? This question is answered by diving into topics such as HTTP Adaptive Streaming (especially MPEG DASH), Common Encryption (CENC), Digital Rights Management (DRM) and Content Delivery Networks (CDN). A special emphasis is given to HTML5 based video delivery and according W3C work Media Source Extension (MSE) and Encrypted Media Extension (EME). Issues and limitations for new interactive services are debated and best-practices for these challenges are given. Advances features such as ad insertion (media splicing) and synchronized media play-out will be addressed as well.
Services
State of the art TV applications and services are explored in this part of the tutorial. Where and how can new services be published and what are potential “killer applications” in the future? This discussion will focus on the needs of content providers with existing services or plans to introduce services in this emerging Hybrid TV market. Furthermore opportunities for converged Web and TV services are discussed as well as technical challenges explained.
Demonstration and hands on
Based on FAMIUM – an end-to-end streaming prototype implementation meant for early technology evaluation and interoperability testing – we will demonstrate a complete media workflow starting with video preparation, transcoding segmentation, and encryption to finally deliver the video via HTTP streaming to HTML5/MSE/EME based browser implementations.
Level
Introductory
Prerequisites
No prerequisites
Intended Audience
The tutorial is aimed at anyone interested in the convergence of broadcast and broadband, business opportunities, technical challenges and current research activities regarding IPTV, Hybrid TV and WebTV.