
Multiscreen Application Framework (MAF)
Imagine your TV informs you about available additional content to the TV program you are just watching. Imagine the notification is sent to your mobile or tablet automatically and you can access the content just by clicking on the notification. This is possible using HbbTV on TV and FAMIUM.browser on your mobile device conforming W3C standard: Webscreen. The connection and synchronisation of both devices is done automatically via Network Service Discovery using UPnP. We demonstrates this scenario in a showcase that contains additional information for an advertisement that is shown in a commercial break during a HbbTV program on a second screen device. In addition to that we will demonstrate adaptive streaming (DASH) based dynamic ad-insertion to splice ad videos into the actual play-out stream directly.